Defensibly Differentiated

Messaging isn't positioning. Logos aren't positioning. Brand names and guidebooks aren't positioning. In this e-book you'll learn:

  • What is positioning and why you need it
  • How to choose your market
  • What specific things to focus on when creating your position

If your buyers can't tell the difference between you and the competition; if you struggle with long sales cycles; if everyone at your organization is telling a different story; or if you're often in price and feature wars, you have a positioning problem. Download this e-book to learn how to fix it.

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  • Release Date: April 14, 2021
  • Topic: Marketing Strategy
  • Price: $0


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