Together with the MRM platform for marketing and creative teams:
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Wednesday, March 31, 2021
| Alignment, Engagement, Revenue 💰 |
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As marketers, we're well aware of the friction that maybe, possibly, sometimes exists between Sales and Marketing (but you didn't hear that from me).
If you're keen on avoiding that friction, you'll want to check out the RevGrowth Virtual Summit event from our friends at Drift.
It's about Sales-Marketing alignment to the nth degree—by moving beyond account-based marketing to account-based engagement.
The event is on April 6, so it's the perfect warmup for the MarketingProfs B2B Forum, April 7-8.
Check it out!
—Matt
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In this issue:
1/ Do Customers Trust You? Six Tips for Earning Brand Trust in 2021
2/ How Not to Give a Great Presentation
3/ Build Engaging Experiences and Customer Trust in the Era of Data Privacy Regulations sponsored
4/ Why People Unsubscribed During the Pandemic
5/ Email Marketing Success: Are You Using Email to Its Full Potential? sponsored
6/ Don't Miss Out on All the Learning (And Fun) at Next Week's B2B Forum MarketingProfs event
Scroll down for more, including industry news, community goings-on, and other useful resources. |
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Don't Miss Out on All the Learning (And Fun) at Next Week's B2B Forum
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MarketingProfs B2B Forum
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| We're just one week away a conference experience unlike any other. With 40+ sessions on the topics that mean the most to B2B marketers today, it will help you get results in 2021... and beyond. |
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Next week! MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and dozens of tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up. |
| Yet another MarketingProfs Master Class! Starting May 11, 13 bite-sized lessons will help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot. |
| Could your friends or colleagues benefit from the informative how-to marketing articles, webinars, research, infographics, and other marketing resources you take advantage of at MarketingProfs? Help out your colleagues: Let them know that they can sign up to this newsletter for great advice, tips, and tactics. Use your personal referral link at the bottom of this newsletter (see the big blue box). And check out what's in it for you! |
| We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help. |
| Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more! |
| News You Can Use |
| Updates from around the industry |
| Spekit Raises $12.2M Series A to Revolutionize the Way Employees Work and Learn in the Remote Age PR Newswire |
| Cin7 Releases Advanced B2B Online Stores to Help Product Sellers Grow Sales Faster and Improve Efficiency Yahoo Finance |
| Feedback Loop, Which Helps Enterprises Garner Real-Time Market Research, Raises $14M Venture Beat |
| Vivantio Launches New Service Management Product Suite to Serve Growing B2B Service Firms Yahoo Finance |
| Bevy Raises $40M for Enterprise Events in Deal Anchored by 25 Black Investors Venture Beat |
| Proxtera Rolls Out Network for B2B Connections PYMNTS |
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