The report was based on data from a survey conducted in July 2020 among 290 content marketers at for-profit technology companies.
Some 67% of respondents say they expect to invest in website improvements in 2021 and 66% say they expect to invest in content creation.
Other top areas of investment include events (53% of respondents plan to invest in them), paid content distribution (51%), and organic content distribution (45%).
The most commonly used content types by technology content marketers are blog posts (97% say their firm uses them), case studies (83%), email newsletters (83%), and webinars/virtual events (83%).
Technology marketers say the top goals they have achieved with content marketing are creating brand awareness (89% say so), generating demand/leads (86%), and educating audiences (78%).
About the research: The report was based on data from a survey conducted in July 2020 among 290 content marketers at for-profit technology companies by MarketingProfs and the Content Marketing Institute.
Continue reading "Technology Content Marketers' Priorities" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content: