MarketingProfs Today: Personalized Content That Performs | Digital Channels for B2B Leads

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In this issue

1.	How-To: 3 Steps for Crafting More-Personalized and Better-Performing Content
2.	PRO Take 10: How to Beat the Weekly Deadline Blues (and Get Ahead!)
3.	Survey Says: The Top Digital Channels for Generating B2B Leads
4.	Infographic: Your Brain on Video: Use Emotions to Tell Your Brand Story

Feeling a bit peckish for marketing technology insights? Bring your favorite brunch food (suggested course pairings provided) and scoot up to our Marketer's Brunch and Learn. Check out the program!

How-To

Three Steps for Crafting More-Personalized and Better-Performing Content

By Jacob Warwick

Content marketers strive to create content that not only speaks directly to their target audiences but also compels those audiences to take action. Easier said then done, of course. But these three steps can help. Read More

FOR PRO Members

Take 10: How to Beat the Weekly Deadline Blues (and Get Ahead!)

In just 10 minutes, you'll learn how to map out your editorial calendar for the year with 12 easy monthly decisions instead of 52 weekly decisions. With the innovative ideas and tips covered in this Take 10, you'll be able to effortlessly manage your daily and weekly marketing activities. Read More

Whether you need to improve your email engagement rates, make sure your messaging is relevant, or balance inbound and outbound, the Marketer's Brunch & Learn will satisfy your hunger for knowledge.

Survey Says

The Top Digital Channels for Generating B2B Leads

By Ayaz Nanji

B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave. Read More

AT-A-GLANCE

Your Brain on Video: Use Emotions to Tell Your Brand Story [Infographic]

By Laura Forer

Whether you're working with a video production agency or producing video in-house, it helps to understand the relationship between video content and the human brain—specifically, how we emotionally connect with visual imagery. Read More

event calendar

Mar 7	FREE Seminar—The Infinite Story Loop: How to Create Amazing Stories for Marketing
Mar 10	Virtual Conference—Marketer's Brunch & Learn \| 3 online sessions *FREE!*
Mar 16	PRO Seminar—Boost Your Revenue With a Customer Advisory Board
Mar 28	FREE Seminar—How to Create a High-Performance Marketing Plan
Mar 30	PRO Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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