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Your Brain on Video: Use Emotions to Tell Your Brand Story [Infographic]

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The use of video content in marketing continues to grow, and over 90% of marketers say video content is important.

Whether you're working with a video production agency or producing video in-house, having a strategy for your content is crucial for connecting to—and converting—your viewers. Having a clear concept of what tone to take before you start creating is also key.

Accordingly, it helps to understand the relationship between video content and the brain, and, more specifically, how humans emotionally connect with visual imagery.

A infographic from Digital Brew breaks down what you need to know about that relationship.

Check out the infographic for information on emotional motivators, which emotional appeals work and which don't, and ways to appeal to your target viewer.



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Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

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  • by Tanner Thu Mar 9, 2017 via mobile

    Loved this infographic! Fantastic information applicable to even more than just video. Thank you!

  • by Alice Sun Mar 19, 2017 via mobile

    Good insight!

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