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In This Issue
+ How-To: Five Lessons on Marketing From David and Victoria Beckham
+ PRO: Boost Landing Page Conversions With SmartTools
+ Survey Says: US Ad Spend Up 6.5% in 2010
+ Quick Take: Three Key Ways to Add Value to Your B2B Content
+ My View: Marketers—Ya Gotta Have Personality 
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Advertisement  Whatever your business, whatever your goal, Constant Contact has the partnership program that pays off for you.
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How-To Brand Beckham: Five Lessons on International Marketing From David and Victoria Beckham
By Gary Muddyman
Brand Beckham —the husband-and-wife team of soccer star David Beckham and former Spice Girl Victoria—is worth an estimated £145 million ($226 million). How are they worth so much years after their prime? Here's how. Read More
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PRO Boost Your Conversions With SmartTools: High-Performance Landing Pages
Your landing pages can make or break your online advertising campaigns. Create effective ones easily with SmartTools: High-Performance Landing Pages—the quick-and-easy online service with a step-by-step blueprint for creating landing pages that convert. Read More
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Advertisement  There’s a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
Survey Says
US Ad Spend Up 6.5% in 2010
Total measured advertising expenditures increased 6.5% in 2010 over 2009 levels, to $131.1 billion. Ad spending in the fourth quarter of 2010 was up 7.0% compared with the same period a year earlier, driven by small advertisers ranked outside the Top 1,000. Read More
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Quick Take
Three Key Ways to Add Value to Your B2B Content
B2B marketing isn't just about selling something anymore. It requires producing content to engage and educate customers. But wordsmiths beware! You have to produce the right kind of content that is valuable. Here are three ways to get started.
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My View Ya Gotta Have Personality
By Elaine Fogel
How many marketing buzzwords get tossed around these days? Since the advent of Web 2.0, we've heard terms like "authentic," "transparent," and "engaging." But isn't that just code for "Ya gotta have personality"?
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ReTweet This
@GuyKawasaki 5 corporate rules for avoiding social media legal issues https:////is.gd/NpR0sY
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Forum Today's Question
By nathycoulter16 3/31/2011 at 6:32 AM
I'm trying to sell seven houses. I've advertised in newspapers and handed out leaflets. No luck. Any ideas on how to bring in more people? Go To Question
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Apr 1
#ProfsChat—Enterprise Social Media Marketing chat with @tangyslice
Apr 7
PRO Seminar—MPU: 11 Digital Trends to Watch in 2011 with Steve Rubel
Apr 7-22
MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
Digital Marketing World—Measurement Free online conference
Apr 12
FREE Seminar—10 Rules for Lead Management Success sponsored by MarketNet
Apr 14
PRO Seminar—8 Triggers that Turn Customer Distraction into Traction with Adrian Ott
Apr 19
FREE Seminar—Reaching Business Audiences via Social Media & Display Ads sponsored by Bizo
Jun 13-15
B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save