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Thursday, April 01, 2021

📋 Table of Contents

1/ Social Media Retargeting: The Benefits of Drawing Your Customers Back In

2/ Wonderfully Weird Marketing Ideas: Scott Trobaugh & Cliff Lewis

3/ Build Engaging Experiences and Customer Trust in the Era of Data Privacy Regulations sponsored

4/ Which Countries Hate Online Ads the Most?

5/ Email Success: Are You Using Email to Its Full Potential? sponsored

6/ The Best B2B Education and Community You Will Find. Period. MarketingProfs event

Scroll down for more, including industry news, community goings-on, and other useful resources.

Social Media Retargeting: The Benefits of Drawing Your Customers Back In
MarketingProfs article
Social Media Retargeting: The Benefits of Drawing Your Customers Back In
Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article. »
What Marketers and Creatives Need to Know in 2021
"The creativity that was needed in the past is not the creativity that is needed today" (Matthew Rayback, creative director at Adobe). The 2021 Creative Management Report combines feedback from 400 marketers and creatives with best-practices from industry leaders. Download the full report. »
Wonderfully Weird Ideas: Scott Trobaugh and Cliff Lewis on Marketing Smarts
Wonderfully Weird Ideas: Scott Trobaugh and Cliff Lewis on Marketing Smarts
No two people are better-suited to help us move into a world of weird marketing—marketing based on ideas derived from divergent thinking—than Scottt Trobaugh and Cliff Lewis from Godfrey. Let's bring the weird to B2B marketing. »
Build Engaging Experiences and Customer Trust in the Era of Data Privacy Regulations
Compliance with privacy regulations doesn't have to get in the way of customer relationships. In fact, transparent user experiences can help you build trust. A privacy-first, customer-centric approach can boost ROI by driving opt-ins and first-party data collection. Learn how in this free webinar. »
Which Countries Hate Online Ads the Most?
Which Countries Hate Online Ads the Most?
In which countries are people most interested in online ad blocking? Surfshark looked at every country's search volume for the top ad-blocking software relative to its population of internet users. Check out the infographic. »
Email Marketing Success: Are You Using Email to Its Full Potential?
Email continues to shine as a top-performing marketing channel, but not all marketers are doing it well. New research from Validity and the DMA highlights the biggest factors impacting email marketing success. To access those insights and benchmark your email efforts, download the report. »
The Best B2B Education and Community You Will Find. Period.
MarketingProfs B2B Forum
If you're looking for access to the best B2B marketing education on the planet, don't miss next week's B2B Forum online. And the learning doesn't end when the conference is over! Because your paid ticket also gets you a PRO membership for a full year, with access to the fall #mpb2b—and so much more.
Join us.
Profs Pick
It's a truism that marketing is a blend of science and creativity. But the industry now moves so quickly, that both the science and the creativity needed today are different from those of even the recent past. The 2021 Creative Management Report combines survey results—and industry benchmarks—with insights and actionable best-practices from industry leaders to focus on the management of creativity in 2021. Download the report to get actionable ideas for driving better content outcomes. You can also take a deep dive into key findings with the contributors themselves: Register for this two-part webinar.
Afoot in the Neighborhood
MarketingProfs community goings-on
Next week! MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and dozens of tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
Yet another MarketingProfs Master Class! Starting May 11, 13 bite-sized lessons will help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.
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We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more!
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News You Can Use
Updates from around the industry
Mirakl, PunchOut2Go Team on E-Procurement via Marketplaces PYMNTS
JPMorgan, Salesforce Join Growing List of Firms Dumping Office Space Wall Street Journal
Applied Materials Terminates $2.2 Billion Deal for Japan's Kokusai Electric Reuters
Cesare Rotundo Appointed VP of Product at Leading B2B Rebate Management Company Enable Business Wire
How Snapchat Helps B2B Shipping Giant Maersk Snag Millennial Talent The Drum
6Sense, Which Uses AI to Power Account Engagement, Raises $125M Venture Beat
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