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MarketingProfs
Apr 12, 2017 Vol. 16, No. 71
In this issue
1. How-To: No Size Too Small: ABM for SMBs
2. Podcast: Artificial Marketing Smarts: Dale Beaumont Talks AI With MarketingProfs
3.  PRO  How-To Guide: Build a Mighty Email List With Attractive Lead Magnets
4. Survey Says: Which Digital Marketing Channels Are Small Businesses Investing In?
5. Infographic: How to Write Compelling Email Content Customers Want to Read
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How-To
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No Size Too Small: ABM for SMBs
By Josh Baez
Account-based marketing might be thought of as an enterprise-level tactic, but that doesn't mean ABM, albeit scaled down, can't provide outsized results for your small-to-midsize business. Read More
Podcast
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Artificial Marketing Smarts: Dale Beaumont Talks AI With MarketingProfs [Podcast]
By Kerry O'Shea Gorgone
Dale Beaumont, author, speaker, and founder of BriN (a business adviser powered by artificial intelligence) discusses the impact of AI on business and explains the changing landscape for marketers. Read More
FOR  PRO  Members
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How-To Guide: Build a Mighty Email List With Attractive Lead Magnets
Lead magnets are vital to building your email list—and your business. In this 36-page guide, you'll discover 5 principles of effective lead magnets, 25 types of high-converting lead magnets, 17 ways to promote your lead magnets, various ways to collect emails, and more! Read More
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Survey Says
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Which Digital Marketing Channels Are Small Businesses Investing In?
By Ayaz Nanji
Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch. Read More
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AT-A-GLANCE
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How to Write Compelling Email Content Customers Want to Read [Infographic]
By Laura Forer
Your customers are already drowning in emails, so how can you make your campaigns read-worthy enough to grab their attention? Check out this infographic for tips on crafting stellar emails. Read More

event calendar

Apr 14
Virtual Conference—Video Marketing | 3 online sessions FREE!
Apr 20
PRO Seminar—Hello, It's Me... The Adele Guide to Doing Email
Apr 25
FREE Seminar—Stop Wasting 50% of Your Day on Reviews and Approvals
Jun 1
Online Course—Marketing Writing Bootcamp | The fastest way to rockin' writing
Oct 3-6
B2B Marketing Forum—Save $400 when you register by May 31!

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