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Which Digital Marketing Channels Are Small Businesses Investing In?

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Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch.

The report was based on data from a survey of 350 small business owners and managers. The small businesses surveyed all have 1-500 employees; 40% have fewer than 10 employees; and 46% have annual revenue of less than $1 million.

Some 58% of respondents say they plan to increase their spend on social media in 2017 and 56% plan to spend more on their website.

Also, 39% are budgeting more for email marketing, and 35% are spending more on SEO.


One-third of small businesses say they expect their total marketing spend to remain flat this year, and 36% say they expect their marketing spend to increase by 11% to 30%.

About the research: The report was based on data from a survey of 350 small business owners and managers. The small businesses surveyed all have 1-500 employees; 40% have fewer than 10 employees; and 46% have annual revenue of less than $1 million.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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