The report was based on data from a survey of 350 small business owners and managers. The small businesses surveyed all have 1-500 employees; 40% have fewer than 10 employees; and 46% have annual revenue of less than $1 million.
Some 58% of respondents say they plan to increase their spend on social media in 2017 and 56% plan to spend more on their website.
Also, 39% are budgeting more for email marketing, and 35% are spending more on SEO.
One-third of small businesses say they expect their total marketing spend to remain flat this year, and 36% say they expect their marketing spend to increase by 11% to 30%.
About the research: The report was based on data from a survey of 350 small business owners and managers. The small businesses surveyed all have 1-500 employees; 40% have fewer than 10 employees; and 46% have annual revenue of less than $1 million.
Continue reading "Which Digital Marketing Channels Are Small Businesses Investing In?" ... Read the full article
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