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In This Issue
+ How-To: Humanize Your Email Marketing With a Well-Timed Thank You
+ PRO: Reach Influencers and Boost Brand Awareness
+ Survey Says: Nearly Half of Mobile Web Users Make Purchases
+ Quick Take: Are You Getting Twitter Right?
+ My View: Three Reasons Live Events Are Good Content Marketing
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How-To Humanize Your Email Marketing With a Well-Timed Thank You
By Karen Talavera
If you're in the business of building lasting customer relationships, saying "thank you" is essential. Without it, you're at greater risk of customer flight. Here's how to thank your customers via email—the right way. Read More
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PRO Reach Influencers and Boost Brand Awareness
Discover how 13 companies have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to boost brand awareness, foster third-party credibility, generate buzz, and increase sales. Read More
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Advertisement  GOT GOOD BUSINESS DATA? ARE YOU SURE? Learn concrete steps and best practices to ensure you’re getting high-quality business data including how to define your DATA STRATEGY and how to identify the KEY DIFFERENTIATORS between list sources. Download our FREE Guide to B2B Leads: Judging Quality of Your Business Data.
Survey Says
Nearly Half of Mobile Web Users Make Purchases
Nearly one-half (49%) of mobile searchers—people who use the mobile Web at least weekly—say they have made at least one purchase via mobile device in the previous six months. Read More
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Quick Take
Are You Getting Twitter Right?
Even as Twitter celebrates its fifth anniversary, some still aren't using it properly. Though high follower numbers are nice, you must engage in relevant, productive conversation. Here are five ways to make Twitter work for you. Read More
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My View Three Reasons Live Events Are Good Content Marketing
By Matthew T. Grant
I had the good fortune of attending the 2011 Content Marketing Summit hosted by ten24 Web Solutions, and the experience reminded me of the power and importance of live events as part of a content marketing strategy. Read More
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ReTweet This
@DrewMcLellan Someone has to hate your brand https:////bit.ly/fXGbBU
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Forum Today's Question
By partyprintables 4/11/2011 at 4:12 PM
I design invitations and printable party décor. I need a catchy name/tagline for my business. Can you offer any ideas that don't include the word "invitation"?
Go To Question
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Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track 
Apr 14
 PRO Seminar—8 Triggers that Turn Customer Distraction into Traction with Adrian Ott
Apr 19
 FREE Seminar—Reaching Business Audiences via Social Media & Display Ads sponsored by Bizo
Apr 28
 PRO Seminar—Seven Keys to a Successful Blog with Jennifer Cisney
Apr 29
 FREE Seminar—Roadmap for Managing the Webinar Lifecycle (Start to Finish) sponsored by Citrix
May 13
 Digital Marketing World—Search Marketing Free online conference
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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