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In This Issue
+ How-To: Avoid the Pitfalls of Corporate-Rebranding Implementation
+ PRO: Seminar—Managing Your Reputation in a Social World
+ Survey Says: SERPs—The Benefits of Being No. 1
+ Quick Take: Tips for Transforming Your Enterprise Into a People-Pleaser
+ My View: Honor What Customers Care About
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Advertisement  Whatever your business, whatever your goal, Constant Contact has the partnership program that pays off for you.
As a Constant Contact Expert or Partner, you’ll boost your visibility being associated with the leader in small business marketing. And you’ll demonstrate your value as a knowledgeable marketing professional. Learn more.
How-To Pitfalls of Corporate-Rebranding Implementation (and a Helpful Checklist)
By Christine R. Valeriann
Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current business environment, it's a necessary endeavor. Avoid these pitfalls and use this checklist to ensure uniform, integrated distribution of your new brand/name. Read More
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PRO Staff-Favorite Seminar: Managing Your Reputation in a Social World
In this on-demand seminar, CB Whittemore shares best practices and strategies for managing your reputation in a social world, and offers guidelines on how to make the most out of conversations with customers. Read More
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Advertisement  GOT GOOD BUSINESS DATA? ARE YOU SURE? Learn concrete steps and best practices to ensure you’re getting high-quality business data including how to define your DATA STRATEGY and how to identify the KEY DIFFERENTIATORS between list sources. Download our FREE Guide to B2B Leads: Judging Quality of Your Business Data.
Survey Says
SERPs: The Benefits of Being No. 1
The benefits of ranking on the first search-engine results page (SERP) are more valuable than ever: 60% of clicks are generated by the top three SERP results, while the average CTR (click-through rate) for the top spot is 36.4%. Read More
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Quick Take
Quick Tips for Transforming Your Enterprise Into a People-Pleaser
Want to please your customers? The customer-experience knack may seem like alchemy, but it's not. Learn four core competencies that help you deliver great customer experience. Read More
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My View Honor What Customers Care About
By Jeanne Bliss
CustomInk is a $70 million custom T-shirt company that made so many shirts for charities that it decided to invest in these causes (not for marketing purposes). This genuine gesture to contribute to what its customers cared about separates the company from competitors and draws customers back. Read More
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@NickStamoulis Communication Is Key for an SEO Partnership https:////t.co/8jypDpm #SEO @NickStamoulis #SEM #Marketing #Communication
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Forum Today's Question
By KSgirl 4/15/2011 at 6:48 AM
We are a small niche marketing firm. Our creative manager recently left the organization. Should we fill this position or reorganize the department?
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Apr 7-22
MarketingProfs University LIVE—Social Media Marketing Fast Track 
Apr 19
FREE Seminar—Reaching Business Audiences via Social Media & Display Ads sponsored by Bizo
Apr 21
FREE Seminar—Marketing Discoveries from the B2B Forum Sneak peek of B2B Forum 2011
Apr 27
FREE Seminar—Roadmap for Managing the Webinar Lifecycle (Start to Finish) sponsored by Citrix
Apr 28
PRO Seminar—Seven Keys to a Successful Blog with Jennifer Cisney
May 12-29
MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 13
Digital Marketing World—Search Marketing Free online conference
Jun 13-15
B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save