MarketingProfs Today: Team Efficiencies = Better ROI | Conscious Marketing | Video Marketing | Instagram by Day of Week

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In this issue

1.	How-To: The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do
2.	Podcast: Doing Well, Doing Good, and Doing Right: Nichole Kelly on 'Conscious Marketing'
3.	PRO How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
4.	Survey Says: Instagram Engagement by Day of the Week
5.	Infographic: Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]

You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO training gives you access to the marketing resources you need to be the best marketer you can be, without even breaking a sweat. Upgrade for just $195 with code GETRESULTS today!

How-To

The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do

By Ed King

Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are easy-to-implement processes to free up your team and improve your ROI. Read More

Podcast

Doing Well, Doing Good, and Doing Right: Nichole Kelly Explains 'Conscious Marketing' on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Conscious Marketing Institute's Nichole Kelly, author of How to Measure Social Media, discusses why marketers need to embrace transparency and use the data they collect to benefit consumers. Read More

FOR PRO Members

How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix

What can video do for your organization? In this 27-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More

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Survey Says

Instagram Engagement by Day of the Week

By Ayaz Nanji

Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts? Read More

AT-A-GLANCE

Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]

By Laura Forer

Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails with fresh eyes. Read More

event calendar

Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
Apr 24	FREE Seminar—Content Planning Challenges, Trends, and Opportunities
May 1	FREE Seminar—10 Tips for Creating Great Webinar Content
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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Contributor: Christian Neri

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