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Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?

To find out, Unmetric examined the Instagram posts and engagement levels (likes and comments on posts) of 100 US-focused brands in a range of industries. The data was collected between November 15 and December 22, 2017.

The brands examined publish the most posts to Instagram on Thursdays and Tuesdays.

Total interactions are also highest on Thursdays and Tuesdays.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji