NEW! Marketing Strategy Master Class launches December 1. Learn more

You've got your email program up and running, and maybe it's even going pretty well.

And you're A/B-testing, right? 

Testing pieces of creative is helpful, but remember to look at the entire email. Even email campaigns that seem to be working well may have room for improvement. 

An infographic by email design and HTML-coding company EmailMonks offers ideas on some simple, often-overlooked parts of your email to review to make sure you're following best-practices. And, if you are, consider testing to see whether you can get even better results.

For example, if much of your audience reads email on mobile devices, you might want to consider shorter subject lines. Try testing or, better yet, segmenting by device type and then testing.

The infographic points out that 91% of marketers achieve improved open and clickthrough rates in emails that use personalization over those that don't, so consider testing different types of personalization to see what works best for your audience.

Ready to improve your email open and clickthrough rates? Check out the easy-to-implement ideas in the infographic. Just tap or click to see a larger version.

 

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.