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Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]

by Laura Forer  |  
April 18, 2018

You've got your email program up and running, and maybe it's even going pretty well.

And you're A/B-testing, right? 

Testing pieces of creative is helpful, but remember to look at the entire email. Even email campaigns that seem to be working well may have room for improvement. 

An infographic by email design and HTML-coding company EmailMonks offers ideas on some simple, often-overlooked parts of your email to review to make sure you're following best-practices. And, if you are, consider testing to see whether you can get even better results.

For example, if much of your audience reads email on mobile devices, you might want to consider shorter subject lines. Try testing or, better yet, segmenting by device type and then testing.

The infographic points out that 91% of marketers achieve improved open and clickthrough rates in emails that use personalization over those that don't, so consider testing different types of personalization to see what works best for your audience.

Ready to improve your email open and clickthrough rates? Check out the easy-to-implement ideas in the infographic. Just tap or click to see a larger version.


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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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  • by Connor Tue Jun 12, 2018 via web

    In addition to the points you have made, the email preview text can make a huge difference to the way your recipients interact with the email when it reaches their inbox.

    The preview text should be seen as a big opportunity to give your recipients a little extra information about the contents of the email. It is a 'window' into the email itself and should reflect the copy contained inside.

    A well optimised preview text string can give the reader just enough information to drive an email open. Find out how this is especially beneficial when using mobile devices in our blog post:

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