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MarketingProfs
Apr 20, 2017 Vol. 16, No. 77
In this issue
1. How-To: Six Building Blocks of a High-Converting Lead Generation Form
2. Quick Take: What Do Publishers Really Want From Ad Platforms?
3.  PRO  Today's Live Seminar: Hello, It's Me... The Adele Guide to Doing Email
4. Survey Says: The Biggest Mistakes Small Businesses Make With Their Websites
5. Infographic: Head-to-Head: Direct Mail vs. Email
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Advertisement  Are reviews and approvals taking over your day (and your life)? Join us on April 25 for our free seminar: Stop Wasting 50% of Your Day on Reviews and Approvals.
 
How-To
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Six Building Blocks of a High-Converting Lead Generation Form
By Ashley Walsh
Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information. Read More
FOR  PRO  Members
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Today's Live Seminar: Hello, It's Me... The Adele Guide to Doing Email
In this NEW Teach Me How seminar, you'll learn which email engagement tactics and best-practices will ensure your emails stand out, get opened, and generate the ROI you seek. You'll leave with all the resources you need to help you develop awesome emails that Adele would open and approve of! Read More
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Advertisement  Join us on May 12 for our free Email Marketing Virtual Conference to step up your email game and get more opens, clicks, and conversions. Register today.
 
Survey Says
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The Biggest Mistakes Small Businesses Make With Their Websites
By Ayaz Nanji
Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital. Read More
Quick Take
What Do Publishers Really Want From Ad Platforms?
By Shay Brog
The good news: The proliferation of new ad platforms and formats has created a lot of opportunities for publishers. The bad news: The proliferation of new ad platforms and formats has created tons of confusion and a whole new set of challenges. Read More
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AT-A-GLANCE
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Head-to-Head: Direct Mail vs. Email [Infographic]
By Laura Forer
Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more. Read More

event calendar

Apr 20
Teach Me How—Hello, It's Me... The Adele Guide to Doing Email PRO
Apr 25
FREE Seminar—Project Manage Like a Pro: 3 Expert Tips to Streamline Reviews and Approvals
May 12
Virtual Conference—Email Marketing | More Opens. More Clicks. More Conversions.
May 18
Teach Me How—How to Harness UX as Your Secret Marketing Weapon PRO
Jun 1
Online Course—Marketing Writing Bootcamp | The Fastest Way to Rockin' Writing
Oct 3-6
B2B Marketing Forum—Save $400 when you register by May 31!

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