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In This Issue
+ How-To: Grow the Bottom Line With Voice of the Customer Research
+ PRO: How a Mom-and-Pop Operation Turned Itself Into a Cult Brand
+ Survey Says: Verizon iPhone Boosts Apple's Ad Network Share
+ Quick Take: Three Tips for Getting B2B Email Frequency Right
+ My View: Emails Are Content, Too (Really)
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Advertisement  Whatever your business, whatever your goal, Constant Contact has the partnership program that pays off for you.
As a Constant Contact Expert or Partner, you’ll boost your visibility being associated with the leader in small business marketing. And you’ll demonstrate your value as a knowledgeable marketing professional. Learn more.
How-To Grow the Bottom Line With Voice of the Customer Research
By Laura Patterson
A VoC program can provide insight about customers and what is important to them. Besides the obvious reasons why that's important to know, there are business benefits to making this type of investment of time and money.
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PRO Staff-Favorite Case Study: How a Mom-and-Pop Operation Turned Itself Into a Cult Brand
Perhaps it's time for big business to take a page from the little guys—such as Eugene, Oregon-based Coconut Bliss. Discover how its grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years. Read More
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Advertisement  GOT GOOD BUSINESS DATA? ARE YOU SURE? Learn concrete steps and best practices to ensure you’re getting high-quality business data including how to define your DATA STRATEGY and how to identify the KEY DIFFERENTIATORS between list sources. Download our FREE Guide to B2B Leads: Judging Quality of Your Business Data.
Survey Says
Verizon iPhone Boosts Apple's Ad Network Share
Google's Android is still the top smartphone operating system (OS) in the Millennial Media ad network, but Apple's iOS regained some lost ground in March 2011 with the Verizon iPhone.
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Quick Take
Three Tips for Getting B2B Email Frequency Right
Email marketing frequency can be tricky. How much is too much? How little is too little? Though there's no simple formula for the correct frequency, these three tips will steer you in the right direction.
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My View Emails Are Content, Too (Really)
By Chris Baggott
Content shouldn't be wasted. Most of the email you send out is single-use... gone forever soon after it's created. It simply dies. Consider digging through your old emails and giving that content new life, not least because it has valuable SEO benefits. Read More
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@ScottMonty PR pro the second-most stressful job | Articles https:////bit.ly/hDEQyN
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Forum Today's Question
By manager 4/20/2011 at 7:36 AM
I own a passenger transportation business for non-emergency medical, airport, and small group transportation. Any ideas for a catchy tagline?
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Apr 7-22
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