Together with email creation, testing & analytics platform
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Wednesday, April 21, 2021
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Better Results (And a Seat at the Table)
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MarketingProfs Master Class
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If you want to get substantial results and ensure that marketing has a seat at the decision-making table, you need to be able to tie your marketing efforts to revenue and to business goals. Learn how with our new Master Class (included with a PRO membership), launching May 11. |
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Profs Pick |
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The pandemic has upended the careers of women more so than those of men, further widening the gender divide. That's true for email marketers, even though email marketing has been experiencing a renaissance of sorts lately. For example, data from the Litmus State of Email survey showed that women seem to be having a harder time reaching Director+ job levels—and, even when they do, they don't get paid as much as men. The State of Women in Email report presents many more key findings about women in the email industry. To see how your company compares, download the report.
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Afoot in the Neighborhood |
MarketingProfs community goings-on |
Coming up fast: MarketingProfs Master Class! Starting May 11. You'll get 13 bite-sized lessons to help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot. |
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help. |
Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more! |
News You Can Use |
Updates from around the industry |
RevenueBase Launches B2B Industry's First Revenue Database as a Service Solution Yahoo Finance |
Pivotree Announces Keynote Session on Frictionless Commerce at B2B Online Connect The Street |
Aucto, Leading B2B Surplus Asset Marketplace for Automotive Manufacturers, Announces New Membership PR Newswire |
Thought Industries Customer Education Platform Enables SonoSim to Advance Medical Education Yahoo Finance |
Songtradr Acquires Pretzel, Music Licensing Platform for Live Streamers PR Newswire |
Mastercard Rolls Out Track B2B Payments in UAE With HSBC PYMNTS |
ConnectLeader Rebrands to Koncert Yahoo Finance |
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