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Wednesday, April 21, 2021

📋 Table of Contents

1. How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt

2. How to Push Customers Down the Brand Loyalty Funnel

3. How to Drive Pipeline With an On-Demand Webinar Strategy sponsored webinar

4. How Social's Influence on Brand Discovery Varies Among Generations

5. Positioning That's Defensible & Differentiated A MarketingProfs guide

6. Better Results (And a Seat at the Table) MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt
MarketingProfs article
How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt
The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies. »
sponsored
The State of Women in Email: How Does Your Company Compare?
What are trends for women in email? Litmus took a closer look at its State of Email survey data to zoom in on women in the email industry. The key findings are in the just-published The State of Women in Email report. Get the insights. »
How to Push Customers Down the Brand Loyalty Funnel
MarketingProfs article
How to Push Customers Down the Brand Loyalty Funnel
How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level. »
sponsored webinar
How to Drive Pipeline With an On-Demand Webinar Strategy
Webinars can be your most powerful tool for reaching in-market buyers, but more than one-third of all attendance is on-demand—not live. For on-demand webinar best-practices and tactics that extend your reach and target buyers wherever they are in the buying cycle, register for this informative webinar. »
How Social's Influence on Brand Discovery Varies Among Generations
research
How Social's Influence on Brand Discovery Varies Among Generations
Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research. Check out findings from this study. »
MarketingProfs guide
Positioning That's Defensible & Differentiated: A Guide
If your buyers can't tell how you're different from the competition, if you struggle with long sales cycles, if everyone at your organization is telling a different story to prospects, or if you're often in price and feature wars, you have a positioning problem. Download this guide to learn how to fix it. »
Better Results (And a Seat at the Table)
MarketingProfs Master Class
If you want to get substantial results and ensure that marketing has a seat at the decision-making table, you need to be able to tie your marketing efforts to revenue and to business goals. Learn how with our new Master Class (included with a PRO membership), launching May 11.
Claim your spot.
Profs Pick
sponsored
The pandemic has upended the careers of women more so than those of men, further widening the gender divide. That's true for email marketers, even though email marketing has been experiencing a renaissance of sorts lately. For example, data from the Litmus State of Email survey showed that women seem to be having a harder time reaching Director+ job levels—and, even when they do, they don't get paid as much as men. The State of Women in Email report presents many more key findings about women in the email industry. To see how your company compares, download the report.
Afoot in the Neighborhood
MarketingProfs community goings-on
Coming up fast: MarketingProfs Master Class! Starting May 11. You'll get 13 bite-sized lessons to help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more!
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News You Can Use
Updates from around the industry
RevenueBase Launches B2B Industry's First Revenue Database as a Service Solution Yahoo Finance
Pivotree Announces Keynote Session on Frictionless Commerce at B2B Online Connect The Street
Aucto, Leading B2B Surplus Asset Marketplace for Automotive Manufacturers, Announces New Membership PR Newswire
Thought Industries Customer Education Platform Enables SonoSim to Advance Medical Education Yahoo Finance
Songtradr Acquires Pretzel, Music Licensing Platform for Live Streamers PR Newswire
Mastercard Rolls Out Track B2B Payments in UAE With HSBC PYMNTS
ConnectLeader Rebrands to Koncert Yahoo Finance
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