Wednesday, April 28, 2021
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| sponsored guide |
| Do You Know What to Look for in an ABM Platform? |
| If you're curious about ABM, you likely have questions about ABM platforms: When do you need one? What should you be looking for (and not just features)? What questions should you ask vendors? This useful guide—plus a cheat sheet for 5 ABM platform must-haves to drive revenue—has answers you'd like. Get the guide now. » |
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Not Even 2 Weeks Until the Marketing Measurement Master Class
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MarketingProfs Master Class
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| Join revenue catalyst Samantha Stone on May 11 for the launch of our new Master Class. You'll learn how to better measure your marketing campaigns so you can make better decisions and prove your value to the C-Suite. |
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Profs peeps! If the buyers of your products or services can't tell how yours are different from the competition and you're struggling with overly long sales cycles, you may have a positioning problem. MarketingProfs' guide to positioning can help. It's a free download. |
| Coming up fast: MarketingProfs Master Class! Starting May 11. You'll get 13 bite-sized lessons to help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help. |
| News You Can Use |
| Updates from around the industry |
| KickFire and RollWorks Partner to Provide Enhanced Account Identification and B2B First-Party Intent Data MarTech |
| PK Launches Adobe-Powered Connected Membership Offering PR Newswire |
| Data Transformation Startup Veryfi Raises Series A to Unlock the Power of Unstructured Data PR Newswire |
| Emerald Launches Powerful B2B E-Commerce Platform The Street |
| B2B Supply Chain Platform Bizongo Closes Series C Funding Round at $51 Million Mint |
| Contentserv and OroCommerce Team Up to Deliver Dynamic B2B E-Commerce Experiences EIN Presswire |
| Merkle B2B Tops B2B Marketing’s 2021 US Agencies Rankings MarTech |
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