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In This Issue
+ How-To: Turn Negative Social Media Into a Positive
+ #SocialSkim: Engaged Referrals, Facebook Ads, Twitter & Mesagraph, More!
+ PRO Online Planning Tool: Blogging
+ Survey Says: The State of Woman-Owned Small Businesses [Infographic]
+ My View: The Unbundling of Email Deliverability: What CMOs Need to Know
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How-To How to Turn Negative Social Media Into a Positive
By Carla Ciccotelli
How can companies respond to negative social media comments and exposure? Here are a few examples of how some companies have actually turned negative social media into positive PR. Read More
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PRO Online Planning Tool: Blogging
This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More
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Survey Says
The State of Woman-Owned Small Businesses [Infographic]
By Ayaz Nanji
Nine out of 10 women small business owners are optimistic about their company's economic outlook this year, up 8 percentage points from 2013, according to a recent report from the National Association of Women Business Owners and Web.com. Read More
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Quick Take
#SocialSkim: Engaged Referrals, Seniors, Facebook Ads, Twitter and Mesagraph, More!
By Angela Natividad
Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's Mesagraph buy and Evian's Spiderbaby. Read More
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My View The Unbundling of Email Deliverability: What CMOs Need to Know
By Noah Jessop
Email communications is no longer just about deliverability; it's also about driving true engagement. Here's a look at the evolution in email communication—and what's on the horizon. Read More
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