MarketingProfs Today: Qual + Quant Research | Webinar Success | Creating More Content | Social Media Challenges

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In this issue

1.	How-To: Integrative Research: The Key to Successful Marketing in the Age of Customer Experience
2.	Podcast: Secrets for Runaway Webinar Success (Data from 350,000 Webinars): Daniel Waas
3.	PRO How-To Guide: Create a High-Frequency Content Development System
4.	Survey Says: The Six Biggest Challenges Facing Social Media Marketers
5.	Infographic: The Domination of Mobile Ads: Trends and Statistics

Do you leave product recommendations to chance? Consumers trust in paid advertising has been diminishing, 85% of stating they prefer to take buying advice from experienced individuals similar to them. Learn how to build your brand with expert recommendations.

How-To

Integrative Research: The Key to Successful Marketing in the Age of Customer Experience

By Mai Kang

Marketers have access to overwhelming amounts of data, but acting on that data can be a challenge. Integrating qualitative and quantitative research can result in information that helps you sell your products and improve customer experience. Read More

Podcast

Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars): Daniel Waas on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team's analysis of 350,000 webinars. Read More

FOR PRO Members

How-To Guide: Pump Up the Volume: How to Create a High-Frequency Content Development System

You'll learn how to establish an effective system for pumping out content using the resources already at your disposal. You'll be able to create high-quality, results-oriented content that appeals to your audience, supports your sales process, and generates results that leadership will notice. Read More

Don't leave product recommendations to chance. Be a brand experts recommend. A lot. Learn more about the power of expert recommendations.

Survey Says

The Six Biggest Challenges Facing Social Media Marketers

By Ayaz Nanji

Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent research from The Manifest. Read More

AT-A-GLANCE

The Domination of Mobile Ads: Trends and Statistics [Infographic]

By Laura Forer

What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy. Read More

event calendar

Apr 10	FREE Seminar—Plan to Succeed: Maximizing Your Event ROI
Apr 17	FREE Seminar—Prepare to Be the Fearless CMO of 2020
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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