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MarketingProfs
May 16, 2016 Vol. 15, No. 95
In this issue
1. How-To: Five Ways Marketers Can Rev the Consumer Engagement Engine
2. Survey Says: What Journalists Want From Online Corporate Newsrooms
3.  PRO  Seminar: Unthinkable... How the World's Most Creative Marketers Do What Others Don't Dare
4. My View: What Neuroscience Can Teach Us About Marketing
5. Infographic: Mobile Push Notifications: Help or Hindrance?
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Advertisement  eCommerce Benchmark eBook for 2016.Be updated on the latest retail benchmarks and see how you stack up to your competitors. Access data from over 120,000 eCommerce stores. Download eBook Now.
 
How-To
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Five Ways Marketers Can Rev the Consumer Engagement Engine
By Tom Collinger
Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how you can use the new framework to enhance the value of your marketing. Read More
FOR  PRO  Members
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Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
Discover how some of the world's most creative marketers earn attention, and learn why we need to step back from our obsession with best-practices. You'll leave with ideas inspired by case studies on how do the unthinkable and create better content marketing that actually stands out. Read More
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Advertisement  2016 eCommerce Benchmarks. Compare yourself to your competitors—find out how your competitors are marketing their products, find ways to improve your marketing across channels and devices, and see if you are getting the full benefit of user-generated content. Download eBook Now.
 
Survey Says
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What Journalists Want From Online Corporate Newsrooms
By Ayaz Nanji
Most journalists say they access a corporate digital newsroom at least once a month, according to a recent report from ISEBOX. Read More
Quick Take
Mobile Push Notifications: Help or Hindrance? [Infographic]
By Verónica Jarski
When done right, mobile notifications can engage your customers and get you the best ROI. Unfortunately, few marketers get them right. Read More
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My View
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What Neuroscience Can Teach Us About Marketing
By Darren Bridger
Marketers who use neuroscience tools and theories can better understand their customers. Here's a look at what neuromarketing is and what it can teach us. Read More

event calendar

May 17
FREE Seminar—Email Marketing Tips, Tricks, and Trends From Brands Winning in the Inbox
May 19
PRO Seminar—Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
June 10
Virtual Conference—Content Marketing | 3 online sessions FREE!
Oct 18-21
B2B Marketing Forum—Register by June 15 and save up to $500

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