Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
- Jay Acunzo
- Jennifer Kelly
- Thu, May 19, 2016, 12pm ET
- 60 minutes
The most important resource that fuels a company's growth is attention. Without customer attention, you're nothing. To paraphrase Seth Godin: It's easier than ever to steal it, but harder than ever to earn it. But, truly creative content marketers are able to do just that.
In this PRO seminar, we'll explore how some of the world's most creative marketers earn attention. We'll share why we need to step back from our obsession with best practices, and what to do instead. You'll leave with ideas inspired by case studies on how do the unthinkable and create better content marketing that actually stands out.
Jay Acunzo is the creator and host of Unthinkable, a show for craft-driven creators in marketing. He's also VP of platform at NextView, a seed-stage VC firm in Boston and New York, and a former digital media strategist at Google. Jay began his career in sports journalism.
Who Should Attend?
This PRO seminar is for marketers who want to be creative and feel there's a better way than following some listicle out there (or, conversely, is obsessed with following listicles—you need to hear this, too).
What Will You Learn?
By the end of the seminar, you'll be able to:
- Apply three practical steps to be more creative in your content marketing
- Break free from monotonous marketing
- Be inspired by case studies from creative content marketers
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.