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Most journalists (95%) say they access a corporate digital newsroom at least once a month, according to a recent report from ISEBOX.

The report was based on data from a survey of 230 journalists who cover business, journalism, public relations, marketing, fashion, and travel.

Some 70% of respondents say online corporate newsrooms do not meet their expectations, and 80% say they would use these sites more if they were better.

Journalists' biggest issues with digital corporate newsrooms are a lack of access to media/PR/communications contact information (69% cite as a problem), inadequate multimedia content such as photos and logos (65%), and hard to use search tools (54%).

The offerings journalists want most from corporate newsrooms are updated and accurate media contact information (90%), the ability to quickly download multimedia files (76%), and easy-to-find current news/information (71%).

About the report: The report was based on data from a survey of 230 journalists who cover the business, journalism, public relations, marketing, fashion, and travel industries.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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