The report was based on data from a survey of 230 journalists who cover business, journalism, public relations, marketing, fashion, and travel.
Some 70% of respondents say online corporate newsrooms do not meet their expectations, and 80% say they would use these sites more if they were better.
Journalists' biggest issues with digital corporate newsrooms are a lack of access to media/PR/communications contact information (69% cite as a problem), inadequate multimedia content such as photos and logos (65%), and hard to use search tools (54%).
The offerings journalists want most from corporate newsrooms are updated and accurate media contact information (90%), the ability to quickly download multimedia files (76%), and easy-to-find current news/information (71%).
About the report: The report was based on data from a survey of 230 journalists who cover the business, journalism, public relations, marketing, fashion, and travel industries.
You may like these other MarketingProfs articles related to Public Relations:
- Three Ways to Get More PR for Your Business
- Four Ways to Amplify Your Media Relations
- It's Time the Communications Department Is Seen as a Revenue Generator
- How PR Can Support Your Marketing Lightning Strike
- Four Ways to Ensure Your Virtual Events Are Media-Friendly
- Three Metrics for Measuring PR Campaign and Marcomms Success