Today's dose of must-have knowledge | View in browser
advertisement
Advertisement
MarketingProfs
May 2, 2017 Vol. 16, No. 85
In this issue
1. How-To: United Airlines: A PR 101 Lesson in Crisis Communications
2. Quick Take: Fake News Means Fact-Checking Must Be Part of Your Content Strategy
3.  PRO  Take 10: Improve Website Effectiveness With an Optimized Contact Page
4. Survey Says: Why Brands Use Social Media Listening Tools
5. Infographic: Happy 30th Birthday, PowerPoint! A History of the Presentation Powerhouse
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement  It's no secret account-based marketing delivers results. But a data-driven approach to ABM delivers exceptional results. Download the eBook "The Anatomy of a Successful ABM Strategy" to learn how we increased a new product's pipeline by 114% and customer base by 30%. All in just 90 days.
 
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
United Untied: A PR 101 Lesson in Crisis Communications
By Melissa Drozdowski
We've seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls for a boycotts and firings. How did it all go so wrong? More important: What lessons can we learn from United Airlines' ongoing struggles? Read More
FOR  PRO  Members
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
Take 10: Improve Website Effectiveness With an Optimized Contact Page
You'll learn to create a contact page that will help you grow your business. We'll show you how to optimize content and layout in ways that encourage your visitors to reach out to learn more about you. You'll leave with tips you can use right away to boost your contact page's effectiveness. Read More
advertisement
Advertisement  Considering account-based marketing? Download the eBook "The Anatomy of a Successful ABM Strategy" to learn how we increased a new product's pipeline by 114% and customer base by 30%. All in just 90 days.
 
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
Why Brands Use Social Media Listening Tools
By Ayaz Nanji
Brands are using social media listening platforms primarily to improve customer service, reach new audiences, get feedback on products/services, and monitor questions/concerns, according to a recent report from Clutch. Read More
Quick Take
Fake News Means Fact-Checking Must Be Part of Your Content Strategy
By Ilana Plumer
Here's what you need to know about fake news, why you should consider fact-checking in your own content marketing, and how to implement a fact-checking process. Read More
Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement
AT-A-GLANCE
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Happy 30th Birthday, PowerPoint! A Look at the History of the Presentation Powerhouse [Infographic]
By Laura Forer
Love it or hate it, PowerPoint is a fundamental tool for most marketers and salespeople. Check out how it has evolved from overhead-projector assistant to ubiquitous presentation tool. Read More

event calendar

May 10
FREE Seminar—Virtual Summit: Transform your experience management strategy
May 12
Virtual Conference—Email Marketing | More Opens. More Clicks. More Conversions.
May 18
Teach Me How—How to Harness UX as Your Secret Marketing Weapon PRO
Jun 1
Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp PRO
Jun 1
Online Course—Marketing Writing Bootcamp | The Fastest Way to Rockin' Writing
Oct 3-6
B2B Marketing Forum—Save $400 when you register by May 31!

advertisement
Advertisement
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

 

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625