Brands are using social media listening platforms primarily to improve customer service, reach new audiences, get feedback on products/services, and monitor questions/concerns, according to a recent report from Clutch.
The report was based on data from a survey of 300 people at companies with 100+ employees; those polled use a software tool for social media listening/monitoring; 74% of them work for B2C firms, and 26% work for B2B firms.
Respondents who use social media listening/monitoring tools say the main objectives for doing so are to improve customer service (21% cite as a goal) and to reach new customers (21%).
Take the first step (it's free).
You may also like:
- What Consumers Want From Brands: Transparency on Social Media
- New and Exciting Ways Brands Are Using AI on Social Media
- Blog and Social Media Use by Fortune 500 Companies in 2018
- Never Miss a Step in Your Social Media Marketing Schedule [Checklist]
- Why and How You Should Use Instagram's IGTV to Improve Your Social Media Video Strategy