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MarketingProfs
May 21, 2018 Vol. 17, No. 90
In this issue
1. How-To: Measure Touchpoint Effectiveness: 6 Steps to Better Customer Experiences
2. Article: Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.
3.  PRO  On-Demand Seminar: Inspiring Action: The Future of Influencer Marketing
4. Survey Says: How B2B Marketing and Sales Teams Are (and Aren't) Using Data
5. Infographic: The Best Days and Times to Post on Social Media
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How-To
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How to Measure Touchpoint Effectiveness: Six Steps to Better Customer Experiences
By Laura Patterson
Each touchpoint of interaction with your customers creates an opportunity for insight and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most for a better customer experience. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: Inspiring Action: The Future of Influencer Marketing
In this PRO seminar, we'll share challenges, best-practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions. Read More
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Survey Says
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How B2B Marketing and Sales Teams Are (and Aren't) Using Data
By Ayaz Nanji
Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research. Read More
Quick Take
Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.
By John Miller
The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work. Read More
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AT-A-GLANCE
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The Best Days and Times to Post on Social Media [Infographic]
By Laura Forer
The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours. Read More

event calendar

May 22
FREE Seminar—Live Streaming for Marketers: How to Plan, Promote, and Execute
May 30
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Jun 14
Teach Me How— Content Marketing for Humans in the Age of Robots PRO
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Nov 13-16
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