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The Best Days and Times to Post on Social Media [Infographic]

by Laura Forer  |  
May 21, 2018

When is the best time to post on social media? Unmetric, an AI-powered social media analytics platform, reviewed social media posts from 100 US-based brands over a five-week period, then compiled the data into an infographic that explores the answers to that question.

The analysis found...

• Surprisingly, Instagram user activity peaks at 3-4 AM (Eastern US) on Sundays (because of global interactions, yet Instagram posts on Tuesdays received the best engagement.

• Facebook's sweet spot for engagement is on Thursdays, 9-10 AM; and weekends show lower engagement on Facebook.

• The most rewarding time for brands to post on Twitter is between 11 AM and noon.

Check out the infographic for more time-based posting tips:

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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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  • by Beth S Mon May 21, 2018 via web

    No LinkedIn?

  • by jackie Mon May 21, 2018 via web

    Great information. Thank you!

  • by Stephanie Mon May 21, 2018 via web

    What time zone was this test conducted in?

  • by Alan Mon May 21, 2018 via web

    Same question as Stephanie - if we need to post between 11am-Noon for Twitter, is this 11em EST, PST, etc? Or does it depend on where your audience is?

  • by Vahe, MarketingProfs Mon May 21, 2018 via web

    Hi, everyone. I've contacted Unmetric for a response regarding time zone. I will provide an update when I hear back.

  • by Walter Tue May 22, 2018 via web

    Hi Laura,

    I think this Infographic is great. Do you also have something for LinkedIn?


  • by Satya Tue May 22, 2018 via web

    No Pinterest . Linkedin

  • by Peter Moran Tue May 22, 2018 via web

    Hi, I represent Unmetric. All listed times are Eastern Time Zone and all the brands analyzed were U.S. brands.

  • by Alan Tue May 22, 2018 via web

    Thank you Peter for clarifying!

  • by Willetta Fri Jun 1, 2018 via iphone

    As a B2B marketer I would love this info for LinkedIn!

  • by Donna Peterson Fri Jun 1, 2018 via web

    Hi Laura - I enjoyed reading your post and I was wondering if you had information about Linkedin? Also is the Infographic about B2B or B2C posts?

  • by Jim Bliwas Sat Jul 7, 2018 via web

    In my field, LinkedIn is important but Facebook, Instagram and Twitter are all but irrelevant. But your article did not go into LinkedIn at all.

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