When is the best time to post on social media? Unmetric, an AI-powered social media analytics platform, reviewed social media posts from 100 US-based brands over a five-week period, then compiled the data into an infographic that explores the answers to that question.

The analysis found...

• Surprisingly, Instagram user activity peaks at 3-4 AM (Eastern US) on Sundays (because of global interactions, yet Instagram posts on Tuesdays received the best engagement.

• Facebook's sweet spot for engagement is on Thursdays, 9-10 AM; and weekends show lower engagement on Facebook.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.