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The Best Days and Times to Post on Social Media [Infographic]

by Laura Forer  |  
May 21, 2018
  |  5,360 views

When is the best time to post on social media? Unmetric, an AI-powered social media analytics platform, reviewed social media posts from 100 US-based brands over a five-week period, then compiled the data into an infographic that explores the answers to that question.

The analysis found...

• Surprisingly, Instagram user activity peaks at 3-4 AM (Eastern US) on Sundays (because of global interactions, yet Instagram posts on Tuesdays received the best engagement.

• Facebook's sweet spot for engagement is on Thursdays, 9-10 AM; and weekends show lower engagement on Facebook.

• The most rewarding time for brands to post on Twitter is between 11 AM and noon.


Check out the infographic for more time-based posting tips:


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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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Comments

  • by Beth S Mon May 21, 2018 via web

    No LinkedIn?

  • by jackie Mon May 21, 2018 via web

    Great information. Thank you!

  • by Stephanie Mon May 21, 2018 via web

    What time zone was this test conducted in?

  • by Alan Mon May 21, 2018 via web

    Same question as Stephanie - if we need to post between 11am-Noon for Twitter, is this 11em EST, PST, etc? Or does it depend on where your audience is?

  • by Vahe, MarketingProfs Mon May 21, 2018 via web

    Hi, everyone. I've contacted Unmetric for a response regarding time zone. I will provide an update when I hear back.

  • by Walter Tue May 22, 2018 via web

    Hi Laura,

    I think this Infographic is great. Do you also have something for LinkedIn?

    Walter

  • by Satya Tue May 22, 2018 via web

    No Pinterest . Linkedin

  • by Peter Moran Tue May 22, 2018 via web

    Hi, I represent Unmetric. All listed times are Eastern Time Zone and all the brands analyzed were U.S. brands.

  • by Alan Tue May 22, 2018 via web

    Thank you Peter for clarifying!

  • by Willetta Fri Jun 1, 2018 via iphone

    As a B2B marketer I would love this info for LinkedIn!

  • by Donna Peterson Fri Jun 1, 2018 via web

    Hi Laura - I enjoyed reading your post and I was wondering if you had information about Linkedin? Also is the Infographic about B2B or B2C posts?

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