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In This Issue
+ How-To: How Buyers Buy... and Four Ways You Can Help Them Choose You
+ Survey Says: Marketers Overwhelmed by Number of Technology Vendors
+ PRO Seminar: 10 Keys to Creating a Winning Marketing Concept
+ My View: Customer Data Beats the Highest Paid Person's Opinion
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Advertisement  The Multiplier Effect of Integrating Search & Social Ads. Research revealed 68% higher revenue per conversion for marketers who integrate their search & social advertising. This report outlines 5 strategies and 15 tactics you can use to integrate your search and social ads today. Download the Guide.
How-To How Buyers Buy... and Four Ways You Can Help Them Choose You
By Mike Schultz
Buyers are busier, they have more choices, and they are better informed than ever. So, what are companies that are bringing in new customers and growing their accounts doing different from the rest? Read More
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PRO PRO Seminar: 10 Keys to Creating a Winning Marketing Concept
You'll learn 10 keys to success by examining real-world examples that illustrate the challenges of creating marketing concepts. You'll gain a clearer understanding of what an ownable positioning concept really is, so you can hit the ground running. Read More
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Advertisement  2014 Mobile Search Advertising Benchmark Report. Mobile is on the rise and expected to yield 50% of paid clicks by 2015. Gain insight into mobile performance metrics from 13 countries. This report contains 18 data charts of mobile trends to help you plan entry into new markets. Download the Report.
Survey Says
Marketers Feel Overwhelmed by Number of Technology Vendors
By Ayaz Nanji
Most marketers (63%) at midsize companies say they have too many marketing technology vendors to manage effectively, according to a recent report from DNN Software. Read More
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My View Why Customer Data Beats the Highest Paid Person's Opinion Every Time
By Hugh Reynolds
Too many companies rely solely on the highest-paid person in the organization to make decisions—decidedly a bad approach for most businesses. Read More
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May 6
 FREE Seminar—Streaming Your Way to Marketing Success
May 8
 PRO Seminar—10 Keys to Creating a Winning Marketing Concept
May 9
 Virtual Conference—Marketing Technology: Navigate the tech landscape FREE!
May 13
 FREE Seminar—How Does Your Marketing Stack Stack Up?
May 15
 PRO Seminar—Using Buyer Personas to Make an Impact on Your Marketing ROI
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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