Just over half (53%) of marketers say their organization manages five or more technology vendor relationships, and 15% say their company manages 10 or more.
The number of technology vendor relationships varies significantly by the size of the organization: 75% of companies with 1,000-5,000 employees are working with five or more vendors, compared with 33% of companies with 50-99 employees.
Below, additional key findings from the report, which was based on data from a survey of 300 US-based marketing executives who work for midsize companies (50-5,000 employees).
- 70% of respondents say marketing has become more challenging despite all the technology solutions available.
- 59% say they need an expert ("mini-CIO") on their team to help manage marketing technology.
2014 Marketing Priorities
Respondents' top priorities in 2014 are as follows:
- Acquiring new customers (87% rate as a high or very high priority)
- Increasing customer retention (86%)
- Increasing brand awareness (80%)
- 79% of respondents say it’s a major or moderate challenge to get customers' attention.
- 72% are having trouble finding their target audiences online.
- 72% say the volume of online content makes it difficult for them to stand out from the crowd.
About the research: The report was based on data from a February 2014 survey of 300 US-based marketing executives who work for midsize companies (50-5,000 employees).
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Customer Behavior:
- Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]
- World-Class Case Studies; Building Trust on the Internet | Marketing Smarts Live Show
- Closing the Loop: How to Deliver Personalized CX at Scale, Even Across Channels
- How Attitudes Toward AI Vary Among Countries and Demographics
- B2B Marketers, the Customer Journey, and Sales | Marketing Smarts Live Show
- How B2B Marketers Can Leverage Voice of Customer for Business Growth | Marketing Smarts Live Show