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10 Keys to Creating a Winning Marketing Concept

Martha Guidry
Jennifer Kelly
Thu, May 8, 2014, 12pm ET
90 minutes
This online marketing seminar received 5 star(s)

Great concept development and execution are equal parts art and science. Whether it's early in the development pipeline or as you prepare to launch, becoming a smarter concept developer for your business, brand, product, or service can help improve your bottom line.

In this PRO seminar, you'll learn 10 important keys to success by examining real world examples that illustrate the challenges faced when creating marketing concepts. These examples will help you gain a clearer understanding of what an ownable positioning concept really is, so you can hit the ground running.


Martha Guidry is a self-professed concept queen. She is a speaker, author, consultant, researcher, and branding expert who combines humor and real-life examples to bring ideas to light. Martha, the author of Marketing Concepts that Win! Save Time, Money, and Work Crafting Concepts Right the First Time and a Harvard MBA, is a presenter at national conferences who has been featured on several business magazine covers. Her company, The Rite Concept, helps clients save time, money, and work by developing and researching winning concepts.

Who Should Attend?

Marketers, market researchers, R&D professionals, and business owners tasked with developing marketing messages for their brand, product, service, or business.

What Will You Learn?

  • The 10 keys to successful concept development
  • What a positioning concept is and how it's different than a positioning statement
  • How to avoid the major concept development pitfalls

Register Now!

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