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Wednesday, June 1, 2022

📋 Table of Contents

1. How to Create a Successful Pride Campaign

2. Five Ways to Get Keyword Ideas for Your Website: A Beginner's Guide

3. Make Your Marketing Work: Better Results With Less Effort sponsored webinar

4. The Link Between Remote Work and Employee Happiness

5. B2B = Back to Boston! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Create a Successful Pride Campaign
How to Create a Successful Pride Campaign
Pride Month is upon us, and many companies will rebrand with rainbows to mark the occasion. But running Pride campaigns without aligning your brand with LGBT struggles is disingenuous. Here's how to do Pride Month right. »
The Ultimate Guide to Search Relevance
Are you leaving revenue in the search bar? Irrelevant and #nullresults should be a thing of the past. Eliminate customer frustrations by optimizing your search relevance. Here's how. »
Five Ways to Get Keyword Ideas for Your Website: A Beginner's Guide
Five Ways to Get Keyword Ideas for Your Website: A Beginner's Guide
Keyword research can be complicated, but the best keywords and phrases to target can often be found by just sniffing around Google and competitor websites. Here's a basic rundown of where to start. »
sponsored webinar
Make Your Marketing Work: Better Results With Less Effort
We're nearly halfway through 2022, and as a marketer you might be asking, "Are we working harder or smarter?" Instead of running yourself ragged and spinning your wheels, you can work smarter, conserve your resources, and achieve more effective marketing. Join us to find out how. »
The Link Between Remote Work and Employee Happiness
The Link Between Remote Work and Employee Happiness
The ability to work remotely is linked to an increase in employee happiness of up to 20%, according to recent research. Check out the study findings. »
B2B = Back to Boston!
MarketingProfs B2B Forum
Need a chance to get out of your house/office? To really dive into learning something new? To enjoy smarts and shenanigans with other B2B marketers? We're here for you! Join us this October in Boston for a more intimate, super smart, and shenanigan-filled B2B Forum. It might just be the best thing you do this year.
Get your ticket
Profs Picks
You might think that popping up on every possible search results page is ideal. But search results are only as valuable as their relevance to the searcher's intent. In fact, 15% of visitors using the search bar to find your site should account for 45% of your revenue. Does your site deliver on those conversions? If not, Bloomreach's Ultimate Guide to Search Relevance is here to help. Genius search bars work to understand your products on a deeper level and deliver on a seeker's intent. Discover how to optimize your site's search experience, why personalization and relevance are needed to deliver successful customer experiences, and how to drive growth, conversions, and revenue. Let the guide inspire you to unpack the basics of search relevance and its importance in today's market.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series approaches! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launches her all new hands-on series on June 9 with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Global Sales and Marketing Agency BNZSA Has Launched a Decision Science Practice and Hires Industry Expert Angela Beresford to Head It Up PR Newswire
Bonfire Ventures Secures $230M for Two New Funds Targeting B2B Software Startups TechCrunch
Melio Launches International Payments to Over 70 Countries PR Newswire
London Design Fair Founder Jimmy MacDonald Joins Ribbon as Fairs Liaison Director PR Newswire
Mondu Secures US$43mn to Grow Its B2B BNPL Solution Fintech Magazine
Buy Now, Pay Later Solutions to Unlock Growth Potential for B2B Companies PR Newswire
Upcoming Events
[Webinar] Marketing Work in 2022: Better Results With Less Effort That's More Effective
60 minutes | sponsored by Adobe
[Sales Enablement Working Webinar Series]
Session 1 | Closing the Gap Between Sales and Marketing
[Friday Forum] Lead Generation
3 live sessions | sponsored by Selling Simplified
[Webinar] Move the Needle: Deliver Webinars and Online Event Experiences That Delight
45 minutes | sponsored by Glisser
[Sales Enablement Working Webinar Series]
Session 2 | Preparing Your Sales Enablement Plan
[Webinar] Do This, Not That: NEW Email Marketing Techniques Working for B2B Now
45 minutes | sponsored by Vidyard
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign

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