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Tuesday, June 14, 2022

📋 Table of Contents

1. How to Use Brand-Mapping to Position Your Business

2. Email Subject Line Benchmarks for Common Tactics and Words

3. Move the Needle: Deliver Online Events That Delight sponsored webinar

4. The Top Pride Hashtags on LinkedIn

5. So... What's the Plan? MarketingProfs Working Webinar Series

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Use Brand-Mapping to Position Your Business
How to Use Brand-Mapping to Position Your Business
Successful branding relies on having a defensible market position, and a good way to regularly evaluate yours is to use brand-mapping. Here's how. »
Give Your SMB the Right Tools to Make it Big
As an SMB owner, you know how important it is to connect with your customers in person. Now you can connect with them online, too. You already make an impact. Make it even bigger with Semrush's The Beginner's Guide to Local SEO »
Email Subject Line Benchmarks for Common Tactics and Words
Email Subject Line Benchmarks for Common Tactics and Words
How does including personalization, adding emojis, and using common words impact email subject line performance? To find out, GetResponse examined nearly 7 billion emails sent by its customers in 2021. Check out the study findings. »
sponsored webinar
Move the Needle: Deliver Online Events That Delight
Physical events are returning, but over the last two years marketers have proven that live online events are now a core part of their armory. Join us to learn how marketers can maintain interest in the channel and ensure their audiences remain open to online experiences. »
The Top Pride Hashtags on LinkedIn
The Top Pride Hashtags on LinkedIn
To help marketers figure out the best hashtags to use on LinkedIn this Pride Month, the professional social network created this infographic. Check it out. »
So... What's the Plan?
MarketingProfs Working Webinar Series
Want your content to make a positive impact on the sales process? Check out our new Sales Enablement Working Webinar Series. Session 1, Aligning Marketing and Sales, is now available on-demand! In Session 2, Pam Didner will guide you through the research steps to create a high-impact Sales enablement plan. Thrill your sales team, simplify your marketing, and become a VIP! Register now to work live with Pam this Thursday at 12 PM ET. Each session is hands-on and moves you closer to completing your plan. Working Webinars are exclusive to our PRO members.
Become a marketing VIP
Profs Picks
Customers love your SMB because it can still get personal. You go that extra mile to deliver excellence and quality. Because it's not just about business; it's about community—YOUR community. But customers aren't just knocking on your front door; they're looking for you online! Help local customers find your business wherever they search by making it visible online. Get started with the Free Local SEO Checklist for Small Businesses by Semrush. Packed with easy-to-use tips, the guide is everything you need to help your SMB grow online. Because if you're not doing SEO, someone else is taking your spot! If a customer searches for your business and they can't find you, they'll find your competitor instead. Tragic. Learn how to harness the power of online reviews, claim your Google Business Profile (free and easy!), and build the online reputation you've worked so hard to achieve in real life. Get started today by downloading the free guide.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series has launched! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launched her all new hands-on series with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
MeetingPlay + Aventri Acquires Top Tier Event Registration Company eventcore to Create a Premier End-to-End Event Management Platform Business Wire
Drift Appoints Scott Ernst as Chief Executive Officer MarTech Series
Ekinops' SixSq Announces Five New App Vendors Joining's 'App Vendor Programme' PR Newswire
LinkedIn Launching Free Tool For B2B Professionals Search Engine Journal
Swatchbox and Sustainable Minds Announce Transparency Data Partnership for Enhanced Sustainable Design PR Newswire
Parsable Names Enterprise Software Veteran Matt Belkin as CEO PR Newswire
Upcoming Events
[Webinar] Move the Needle: Deliver Webinars and Online Event Experiences That Delight
45 minutes | sponsored by Glisser
[Sales Enablement Working Webinar Series]
Session 2 | Preparing Your Sales Enablement Plan
[Webinar] Do This, Not That: NEW Email Marketing Techniques Working for B2B Now
45 minutes | sponsored by Vidyard
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign

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