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MarketingProfs
Jun 19, 2015 Vol. 14, No. 118
In this issue
1. How-To: Six Tips for Planning a Successful Tradeshow Exhibition
2. #SocialSkim: Real-Time Google Trends, Plus More Stories in This Week's Roundup
3.  PRO  Online Tool Social Media Campaign Planning
4. My View: Five Ways Google Analytics Turns You Into the Sherlock of Paid Search
5. Survey Says: What Dads Want (and Don't Want) for Father's Day
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Advertisement  Everything you ever wanted to know about marketing automation—all in one 100-page guide! Learn how you can increase your revenue and attain high priority business goals by implementing marketing automation today! Get the guide.
 
How-To
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Six Tips for Planning a Successful Tradeshow Exhibition
By Timothy Carter
You need a solid strategy to stage a successful tradeshow exhibit. You're competing for space, attention, and sales, so you can't get lazy with any part of your tradeshow planning. Read More
FOR  PRO  Members
Today's PRO Item
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Online Tool: Social Media Campaign Planning
Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs to meet your business objectives. Read More
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Advertisement  Definitive Guide to Marketing Automation. Get your comprehensive guide to today's hottest marketing trends! You've heard that marketing automation can change the way your business operates—now get all the facts in this definitive guide!
 
Survey Says
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What Dads Want (and Don't Want) for Father's Day
By Ayaz Nanji
Dads want sentimental gifts, such as handwritten cards from their kids, this Father’s Day, according to a recent report from Offers.com. Read More
Quick Take
#SocialSkim: Real-Time Google Trends, Plus More Stories in This Week's Roundup
By Angela Natividad
Find out about Google's redesigned Trends page, which ad campaigns might win Lions in Cannes this year, how to make millennial- and social-friendly infomercials, and why silent video's making a comeback. Skim to get the scoop! Read More
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My View
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Five Ways Google Analytics Turns You Into the Sherlock of Paid Search
By Mark Smith
Unlock the mysteries of your digital marketing campaign's performance by using these five Google Analytics metrics—and some deductive reasoning. Read More

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