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Dads want sentimental gifts, such as handwritten cards from their kids, this Father’s Day, according to a recent report from

The report was based on data from a survey conducted in June 2015 of 1,000 adults.

Some 33% of dads surveyed picked handwritten cards as the gift they'd most like to receive from their children; electronics were next (16% chose), followed by sporting goods (15%), tools (13%), outdoor items (9%), clothing (9%), and activity trackers (5%).

The gifts dads would least like to receive on Father’s Day are gift baskets (25%), personal hygiene products (22%), undergarments (21%), old technology (18%), and gift cards (14%).

About the research: The report was based on data from a survey conducted in June 2015 of 1,000 adults.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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