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MarketingProfs
Jun 22, 2017 Vol. 16, No. 121
In this issue
1. How-To: Supercharge Sales: 4 Storytelling Plots to Eliminate Buyer Skepticism and Mistrust
2. Quick Take: How Excellent Product Photography and Videos Increase E-Commerce Sales
3.  PRO  On-Demand Seminar: How You Can Get the Most ROI Out of Each Content Marketing Asset
4. Survey Says: The Most Important Skills for B2B Tech Marketers
5. Infographic: Where in the World Is Your Brand From, and Why Does It Matter?
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Advertisement  Are you bringing the right company swag to trade shows, conferences, and business pitches? Brochures, flyers, postcards, apparel, and more can make a lasting impression on prospects. To find out how, download our free guide filled with marketing collateral ideas and pro-tips.
 
How-To
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How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and Mistrust
By Harry Mills
Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to persuade, but stories based on these four plots often succeed. Read More
FOR  PRO  Members
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On-Demand Seminar: How You Can Get the Most ROI Out of Each Content Marketing Asset
Learn how to be more efficient with the content you create by reusing it in ways that will increase your marketing effectiveness. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with everything you create. Read More
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Advertisement  Planning for a conference, trade show, or presentation? Don’t leave the office without branded swag. From brochures to t-shirts, the right products can turn a brief exchange with a prospect into new business for your company. Learn how to create meaningful marketing collateral with our free guide.
 
Survey Says
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The Most Important Skills for B2B Tech Marketers
By Ayaz Nanji
B2B technology marketers say "soft" abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks. Read More
Quick Take
How Excellent Product Photography and Videos Increase E-Commerce Sales
By Rafael Romis
The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind. Read More
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AT-A-GLANCE
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Where in the World Is Your Brand From, and Why Does It Matter? [Infographic]
By Laura Forer
The "geographic entanglement" of your company is one aspect of its brand that you have little control over, but it can have a big influence on your buyers. See this infographic for more on the role of geography in branding. Read More

event calendar

Jun 20
FREE Seminar—Optimizing Your B2B Demand Generation Machine
Jun 21
FREE Seminar—How to Use Webinars to Increase Customer Engagement
Jun 27
FREE Seminar—Better User Appquisition With App Store Optimization
Jul 20
Teach Me How—Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes PRO
Aug 3
Online Course—Marketing Measurement & Analysis | 13 online classes
Oct 3-6
B2B Marketing Forum—Save $200 when you register by July 31!

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