Measure Once, Cut 17 Times: How You Can Get the Most ROI Out of Each Content Marketing Asset
- Phil Gerbyshak
- Jennifer Kelly
- Thu, Dec 8, 2016, 12pm ET
- 60 minutes
"I don't have time to create more marketing materials for my company. I can barely do what's asked of me, and now I need to do more? HELP!"
If you're like many marketers, this is an all too familiar refrain. And it's one you can do something about.
In this PRO seminar, we'll show you how to be more efficient with the content you create, allowing you to reuse what you already have in ways that will increase your marketing effectiveness. You'll learn how to take a large blog post and split it into smaller posts, turn a podcast into multiple articles, create interesting and useful visuals to accompany your articles, and much more. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with everything you create.
Phil Gerbyshak teaches sales people and leaders to position themselves as experts in their niche to increase their influence, impact, and income. He is a speaker and a trainer who delivers programs on the power of technology, social selling, and connection. When he's not traveling, speaking, or making new connections, Phil writes. He's published five books, including 10 Ways to Make It Great and #TwitterWorks, and more than 2,500 articles.
Who Should Attend?
Marketers looking for ways to get more bang from their content buck and want to save time on recreating content and boost the effectiveness of the content they already have.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Slice up larger written content into bite-sized pieces
- Maximize the usefulness of every podcast you produce and every video you make
- Save time and reduce stress by creating visual content that you can quickly edit for multiple platforms
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.