B2B technology marketers say "soft" abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks.
The report was based on data from a survey of 359 B2B technology industry marketers who live in North America and Europe. The researchers sorted the respondents into three generations: Millennials (born between 1981 and 1997), Generation X (1965-1980), and Baby Boomers (1946-1964).
Some 82% of respondents say soft skills are very or extremely important for B2B tech marketers.
Writing skills rank second (80% say they are very or extremely important), followed by content marketing skills (78%), digital media skills (77%), data analysis skills (77%), and email marketing skills (65%).
More Baby Boomer respondents say writing skills are important than do respondents from younger generations. More Millennial respondents rank email marketing and coding skills as important than older generations do:
Most B2B technology marketers say they have advanced writing and soft skills.
Less than half (46%) of B2B technology marketers say their content marketing skills are advanced, and only 38% say their digital media skills are advanced.
Marketers: It's not just important that you stay at the top of your writing game—it's imperative. That's why Marketing Writing Bootcamp contains 13 classes tailor-made for anyone tasked with varied writing duties. Check out the class list and register!
Millennials are less confident about their writing and soft skills than are older generations, but they feel more confident about their social media skills:
Among those respondents looking to potentially switch jobs in the next year, most would do so in hopes of advancing their marketing skills (66% cite that as a reason for leaving). Looking for a better salary ranks second (58%), followed by finding a company that makes marketing more of a priority (41%):
About the research: The report was based on data from a survey of 359 B2B technology industry marketers who live in North America and Europe.
Continue reading "The Most Important Skills for B2B Tech Marketers" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Career Management:
- How to Become an Innovative B2B Marketer: Integrating Innovation Into Professional Development Plans
- The B2B Forum 2020 Edition of Marketing Smarts [Podcast]
- 15 Career Lessons From Successful Founders [Infographic]
- Five Tips for Negotiating a Better Salary [Infographic]
- Six Tips for Moving From B2B Marketer to Solutions Architect (And Why You Should)