MarketingProfs Today
Together with account-based marketing platform

Thursday, June 24, 2021

📋 Table of Contents

1. How to Hire a Marketing Agency & Build a Productive Relationship

2. Brand Positioning and Customer Insights: Debbie MacInnis and Allen Weiss

3. 5 Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes sponsored webinar

4. Do Hiring Managers Check Job Applicants' Social Media Profiles?

5. The Definitive Guide to Online Proofing sponsored e-book

6. Introducing the Working Webinar Summer Series PRO event

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Hire a Marketing Agency and Build a Productive Relationship
article
How to Hire a Marketing Agency and Build a Productive Relationship
If you're in the process of hiring a marketing agency, or you're thinking of hiring one but you're not sure what kind of relationship you want and what type of contract you should sign, read this article before you decide. »
sponsored
Your Blueprint for Account-Based Marketing
ABM expert? First time ABM-er? In between? Wherever you are on your ABM journey—whether you need quick inspiration or a step-by-step guide for your first go-to-market campaign—this comprehensive guide to ABM has you covered. Download the e-book now. »
Brand Positioning and Customer Insights: Debbie MacInnis and Allen Weiss on Marketing Smarts
podcast
Brand Positioning and Customer Insights: Debbie MacInnis and Allen Weiss on Marketing Smarts
Customer insights master Debbie MacInnis and positioning expert Allen Weiss join us to talk about two strategic areas in which organizations are struggling. Read more and listen in on this fascinating conversation. »
sponsored webinar
5 Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes
As email volumes continue to rise, how can you make sure your email program drives the ongoing engagement—and revenue—you seek? How do you avoid being buried under all the inbox competition? See how you can stand out in the inbox. Register now (it's free). »
Do Hiring Managers Check Job Applicants' Social Media Profiles?
infographic
Do Hiring Managers Check Job Applicants' Social Media Profiles?
Fully 62% of hiring managers say they always check job applicants' social media accounts, and 29% say they sometimes do. Check out the infographic. »
sponsored e-book
The Definitive Guide to Online Proofing
Dozens of email back and forth, hardcopy proofs, multiple design and collaboration systems... Are you still relying on outdated or siloed methods for producing, reviewing, and approving content? If so, you know all about the frustrations of content development and approval. There is a much better way. »
Introducing the Working Webinar Summer Series
PRO-only event
New for PRO! One part workbook. One part webinar. 100% hands-on learning on five demand generation topics. Join us July 15 for our first working webinar, and learn how to create magnificent lead magnets.
Register today.
Profs Pick
sponsored
Buyer intent data is absolutely crucial for a true account-driven go-to-market strategy. When that data is not collected properly, however, it can lead you off course and cause confusion across marketing and sales teams. Luckily, Terminus has put together a handy infographic guide for marketers to keep on hand as a reference on buyer intent data—what intent data is, where you can find it (safely), and why it's so useful to Marketing and Sales. Check out the infographic now!
Afoot in the Neighborhood
MarketingProfs community goings-on
A new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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Recent MarketingProfs content
Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead »
Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard on Marketing Smarts [Podcast] »
How to Generate Leads: A (Mostly) Complete Guide for Marketers [Infographic] »
Keep It Real: How to Not Over-Automate Email Sequences »
How Grammar Mistakes Influence People's Perceptions of Companies »
Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing »
News You Can Use
Updates from around the industry
Storyteq Joins Team ITG to Deliver Full Creative and Marketing Automation to Major Global Brands Team ITG
Uberflip Releases First-of-Its-Kind Dynamic Embed Parameters Feature PR Newswire
B2B Payment Provider ZTL Selects Napier’s Anti-Financial Crime Solutions Business Wire
Rocketlane Reinvents Customer Onboarding for B2B Companies With Launch of Its Platform and $3M Seed Funding PR Newswire
Microsoft, Binary Stream Software Team on B2B Billing PYMNTS
Lender Compliance Technologies Raises $4.15M in Series A Funding PR Newswire
TECHNIA Meet Demand With B2B Partner Collaboration Solution Yahoo Finance
Upcoming Events
JUN
24
[Webinar] Five Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes
45 minutes | sponsored by Validity
JUN
29
[Webinar] How to Use a Website Audit to Create a Content Strategy That Generates Leads
60 minutes | sponsored by Influence & Co.
JUL
8
[Webinar] How the World's Greatest Brands do Mass 1-to-1 Marketing
60 minutes | sponsored by Sprinklr
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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