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Lead generation is complicated.

Effectively going from start to finish often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance.

An infographic (below) from Orbit Media Studios covers each essential element of that journey for digital marketers.

The piece lays out each key step—40 in all—and shows when marketers should move from one to the next.

Check out the infographic:

How to generate leads infographic 


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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji