The report was based on data from a survey of 1,839 people (1,457 from the United States).
Some 94% of US respondents and 86% of respondents from the rest of the world say they are attentive to grammar. However, when shown sentences that included seven common grammar mistakes, only 2.8% of people who say they are attentive spotted all the issues.
Some 97% of people say grammar mistakes influence their perceptions of companies and individuals.
Just over half (52%) of people say grammar usage influences their perception of a company's professionalism, and 35% say grammar usage influences their perception of a company's credibility.
People are bothered more by some grammar mistakes than by others. For example, respondents give the misuse of there/their/they're an average irritation score of 5.59 (7 = very irritating), whereas they give the misplacement of commas an average score of 4.07.
About the research: The report was based on data from a survey of 1,839 people (1,457 from the United States).
Continue reading "How Grammar Mistakes Influence People's Perceptions of Companies" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Content:
- Traditional Content Marketing Is Broken—Here's How Amplified Marketing Can Fix It
- The Podcast Boom: Audience and Content Trends
- The Content Preferences of B2B Buyers
- A Marketer's Guide to YouTube for Business: Nick Nimmin on Marketing Smarts [Podcast]
- How Different Business Teams Distribute Video Content
- The Video Content B2B Buyers Find Most Helpful