MarketingProfs Today: Sales Enablement | New-Brand Launches | Custom Content Architecture | B2B Buyers vs. Salespeople

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In this issue

1.	How-To: Sorry, Marketing, You Don't Own Sales Enablement
2.	Quick Take: How to Launch a New Brand: Five Tips for an Unforgettable Debut
3.	PRO On-Demand Seminar: Create More-Compelling Content Using a Custom Content Architecture
4.	Survey Says: What B2B Buyers Think of B2B Salespeople
5.	Animated Infographic: The 5Ws of Experience-Driven Commerce

Achieve Virtual Event Victory. Many companies often underestimate the effort involved with producing a virtual event. They also frequently fail to see the value of collaborating with a trusted partner. This free guide lays out essential tips and strategies for hosting a successful virtual event.

How-To

Sorry, Marketing, You Don't Own Sales Enablement

By Ken Gaebler

Sales enablement is no longer a task limited to the marketing team. When your business takes a more holistic approach to sales enablement, sales teams are more likely to increase win rates and exceed quotas. Read More

FOR PRO Members

On-Demand Seminar: Create More-Compelling Content Using a Custom Content Architecture

In this online seminar, you'll learn the key steps to creating a content architecture blueprint. You'll discover how to ensure your blueprint covers your core messaging priorities so it serves as a guide from process to execution, and how to customize it to meet your company's needs and goals. Read More

Achieve Virtual Event Victory. Like conferences, virtual events are created for discussing topics that are top-of-mind among senior executives and a great way to position your organization as a subject-matter-expert. Download our guide to learn how to start hosting successful virtual events today.

Survey Says

What B2B Buyers Think of B2B Salespeople

By Ayaz Nanji

Most B2B buyers have a positive view of B2B vendors but don't think salespeople generally exceed expectations, according to recent research from the Miller Heiman Group. Read More

Quick Take

How to Launch a New Brand: Five Tips for an Unforgettable Debut

By Stewart Hodgson

Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition. Read More

AT-A-GLANCE

The 5Ws of Experience-Driven Commerce [Infographic]

By Laura Forer

Only 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back. Read More

event calendar

Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing \| Effective strategies for revenue-generating content!
Jul 19	Teach Me How— Seven Professional Secrets to Safely Use Humor in Marketing
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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