Only 17% of people say shopping is their primary purpose when they visit a brand's website for the first time, according to a recent Episerver report: Reimagining Commerce: Global Findings.
That means brands need to provide memorable experiences so shoppers return to make their purchases. And that's actually not so hard to do. The study points out that 87% of shoppers are OK with a company's' knowing more about them to personalize their shopping experiences, and 46% of consumers cite inaccurate or incomplete content as the reason they often end up not making a purchase.
In other words, customers are fine with giving brands information about themselves, and they expect brands to provide useful information as well.
In addition, many consumers are open to new technologies that will make their online shopping experiences easier: One-third of survey respondents are interested in trying online chat windows for assistance, and 30% are even open to drone delivery for faster shipping.
Take the first step (it's free).
You may also like:
- 404 Errors: What Happens When Your Web Page Is Broken [Infographic]
- 10 Examples of the Best Brand-Community Landing Pages
- The High Cost of 'Inexpensive' Website Design and SEO: A Thorough Guide
- Why You Need to Boost Your Website's Page-Load Speed [Infographic]
- Five Website Conversion Principles That Will Increase Your Lead Volume