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How to Launch a New Brand: Five Tips for an Unforgettable Debut

by Stewart Hodgson  |  
June 25, 2018
  |  2,751 views

Building a brand for your company is one of the most important things you can do as a marketer.

A brand allows you to differentiate yourself from industry competitors with a unique image, a memorable voice, and an identity that resonates with your target customers. But establishing and launching your own brand from scratch can be difficult—particularly when you're a startup with limited resources.

It can be tempting to rush through the process of market entry and start selling products as quickly as possible, but the way you introduce your company to your customers could have a huge impact on your potential for future sales. After all, you really do have only one chance to make a first impression.

Adopting a forward-thinking mindset, establishing a strategy, and fully prepping your rollout will help take your launch into the success stratosphere. All it takes is a commitment to five simple steps.

Step 1: Start as early as possible


Founding father Benjamin Franklin told us that when we fail to prepare, we prepare to fail.

There's a lot more to launching a brand than simply showing off a new logo or telling people that you're open for business. The quicker you get started, the sooner you'll be able to identify potential problems before they damage your company's reputation.

For instance, we all remember the fateful spring morning when Instagram rolled out its brand new logo, sparking a public outcry and leaving the business wondering where it went wrong.


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Stewart Hodgson is a co-founder of Fabrik Brands, a brand strategy and digital design agency based in London.

LinkedIn: Stewart Hodgson

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  • by Alison Ver Halen Mon Jun 25, 2018 via web

    Thanks for the great tips! I'm a firm believer that marketers should constantly be researching their audience, regardless of whether they're branding, rebranding, or launching a new product. Things change faster than ever these days and keeping up is vital.

  • by mike802 Wed Jul 4, 2018 via web

    I find that as a consumer when I find a brand that I can relate to, it makes my buying experience so much more enjoyable. For me, quality and consistency are the most important aspects of my buyer's journey which is simplified by sticking to the products released by my favorite brands.

  • by Avp Libi Tue Jul 10, 2018 via web

    Thanks for this article Mr Stewart Hodgson.When we introduce a new brand before that we have to study the audience.You must be clear in what is the expectation of the audience and what they want from us.Also spy on your competitors.

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