Most B2B buyers have a positive view of B2B vendors but don't think salespeople generally exceed expectations, according to recent research from the Miller Heiman Group.

The report was based on data from a global survey of 500 B2B buyers who work for companies with $250 million or more in annual revenue and who make purchases of $10,000 or more.

Some 65% of B2B buyers say they have a positive view of vendor salespeople, 32% have a neutral view, and 3% have a negative view.

However, only 32% of B2B buyers say the majority of B2B salespeople exceed their expectations.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji