The report was based on data from a global survey of 500 B2B buyers who work for companies with $250 million or more in annual revenue and who make purchases of $10,000 or more.
Some 65% of B2B buyers say they have a positive view of vendor salespeople, 32% have a neutral view, and 3% have a negative view.
However, only 32% of B2B buyers say the majority of B2B salespeople exceed their expectations.
More than half (58%) of buyers say that when choosing among vendors, typically one is only a little better than the others: Only 32% of buyers say a single vendor typically outshines the competition.
Most B2B buyers do not turn to B2B salespeople for strategic help, the survey found: Less than a quarter (23%) of respondents say vendor salespeople are among the top three resources they use to solve business problems.
The majority (70%) of B2B buyers say they prefer to engage B2B salespeople after they have already fully defined their needs.
About the research: The report was based on data from a global survey of 500 B2B buyers who work for companies with $250 million or more in annual revenue and who made purchases of $10,000 or more.
Continue reading "What B2B Buyers Think of B2B Salespeople" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Sales:
- Four Ways to Tackle Your Sales Enablement Strategy During and After the Pandemic
- How to Get the Most From Your Peer Review Site Subscription
- How to Become a Better B2B Cold-Caller [Infographic]
- Content + Data: The Pillars of a Successful Demand Gen Strategy
- Four Ways to Make Your Pitch Stand Out on LinkedIn