MarketingProfs Today: Better Data | Data Management Platforms | 10X Growth | B2B Lead Gen | Marketing Jobs

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: The Key Ingredient of Marketing Campaign Success: Quality Data
2.	Article: The Secret to More Effective Campaigns: A Data Management Platform [Sponsored]
3.	Podcast: Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon
4.	PRO On-Demand Seminar: Content Strategy for B2B Lead Generation
5.	Survey Says: Landing a Marketing Job: What Matters to Hiring Managers [Infographic]
6.	Infographic: Brands and Social Change: What Young People Want

Northwestern's Online MS in Information Design & Strategy
You've got the data — now tell the story. Build the skills needed to translate data into compelling visuals and narratives and learn how research and analytics can drive communication strategies and tactics. Find out more.

How-To

The Key Ingredient of Marketing Campaign Success: Quality Data

By Phil Garlick

Just as you need quality ingredients to make a delicious meal, you need quality data to ensure a successful marketing campaign. Here are three tips to make sure your data is fresh—and useful. Read More

The Secret to More Effective Campaigns: A Data Management Platform

By Lotame [Sponsored Content]

Want to organize your data so it's actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here's what to look for in a DMP. Read More

Podcast

Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

CoSchedule CEO Garrett Moon shares insights on marketing project management and leadership from his new book, 10x Marketing Formula: Your Blueprint for Creating "Competition-Free Content" That Stands Out and Gets Results. Read More

FOR PRO Members

On-Demand Seminar: Content Strategy for B2B Lead Generation

In this Teach Me How seminar, Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. You'll learn how to become a dual-threat marketer by combining search & psychology, SEO & conversion optimization, and cheese & mousetrap. Read More

Northwestern's Online MS in Information Design & Strategy
Learn where information architecture, user experience, and data science meet in the interdisciplinary MS in Information Design and Strategy program from Northwestern University. Earn your master's degree entirely online. Find out more.

Survey Says

Landing a Marketing Job: What Matters to Hiring Managers [Infographic]

By Ayaz Nanji

Hiring managers for creative (nontechnical) marketing jobs value resumes in a traditional format and place the most emphasis on interview performance for entry-level candidates, according to recent research from The Creative Group. Read More

AT-A-GLANCE

Brands and Social Change: What Young People Want [Infographic]

By Laura Forer

Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands can take a stand on important matters. Read More

event calendar

Jun 12	FREE Seminar—Why Building a Brand Is the Single Best Investment to Grow Your Business
Jun 14	Teach Me How— Content Marketing for Humans in the Age of Robots
Jun 19	FREE Seminar—What Comes After the ESP for E-Commerce
Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing \| Effective strategies for revenue-generating content!
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2018 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625