Content Strategy for B2B Lead Generation
- Andy Crestodina
- Kerry O'Shea Gorgone
- Thu, Apr 19, 2018, 12pm ET
- 60 minutes
Whether you're launching a new content marketing program, or you've been doing this for years, it's always a good idea to check in with your content strategy to ensure it's working well. How? By monitoring the quantity and quality of leads it drives.
In this Teach Me How seminar, Andy Crestodina will walk you through his time-tested approach to driving leads, from action to outcome. You'll learn how a well-defined content strategy ensures that your audience and their interests align with your product and service offering. You'll leave with the tools to make your content drive the right leads to you.
PRO members get free access to a related training course!
If you like this seminar, you're going to love our new interactive course based on Ann Handley's best-selling book, Content Rules. Normally $199, it's free for PRO members. In this 90-minute program, you'll learn how to achieve success through the creation of various kinds of content for specific audiences and platforms. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. GET STARTED »
Andy Crestodina is co-founder and strategic director of Orbit Media, an award-winning Web design company. With 16 years of Web marketing experience, Andy is a frequent speaker on topics including content strategy, analytics, social media, SEO, and email marketing.
Who Should Attend?
Marketers who wants to build a content strategy that delivers results and anyone responsible for generating leads.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Construct an editorial mission statement
- Transform an article into different formats for search and social
- Create a framework for organizing topics your audience cares about
About Teach Me How Seminars
Teach Me How seminars are live, 60-minute webcasts with actionable takeaways. Not your typical seminar, these engaging events explain a topic in an entertaining virtual setting. When you register for this seminar, you'll also receive a step-by-step Action Plan to help you apply the concepts right away. PRO members get a special bonus: free access to a MarketingProfs interactive online course that relates to the seminar topic (a $199 value!). Other seminars tell you what you should do—ours teach you how.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.