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Content Strategy for B2B Lead Generation

Andy Crestodina
Kerry O'Shea Gorgone
Thu, Apr 19, 2018, 12pm ET
60 minutes
This online marketing seminar received 5 star(s)

Your content and website are the bridge between a Google search results page and your site's thank you page. But how effectively does your bridge connect that first keyphrase to the final conversion?

In this Teach Me How seminar, Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. You'll learn how to become a dual-threat marketer by combining search and psychology, SEO with conversion optimization, and cheese and mousetraps. You'll leave with the tools to make your content drive the right leads to you.

PRO members get free access to a related training course!

If you like this seminar, you're going to love our new interactive course based on Ann Handley's best-selling book, Content Rules. Normally $199, it's free for PRO members. In this 90-minute program, you'll learn how to achieve success through the creation of various kinds of content for specific audiences and platforms. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. GET STARTED Ľ


Andy Crestodina is co-founder and strategic director of Orbit Media, an award-winning Web design company. With 16 years of Web marketing experience, Andy is a frequent speaker on topics including content strategy, analytics, social media, SEO, and email marketing.

Who Should Attend?

Marketers who wants to build a content strategy that delivers results and anyone responsible for generating leads.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Construct an editorial mission statement to reinforce why prospects should care about your product or service
  • Identify which topics, content types, and collaborators support lead generation
  • Transform an article into different formats for search and social

About Teach Me How Seminars

MarketingProfs Teach Me How seminarTeach Me How seminars are live, 60-minute webcasts with actionable takeaways. Not your typical seminar, these engaging events explain a topic in an entertaining virtual setting. When you register for this seminar, you'll also receive a step-by-step Action Plan to help you apply the concepts right away. PRO members get a special bonus: free access to a MarketingProfs interactive online course that relates to the seminar topic (a $199 value!). Other seminars tell you what you should doóours teach you how.

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