MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Hiring managers for creative (nontechnical) marketing jobs value applicant resumes in a traditional format and place the most emphasis on interview performance for entry-level candidates, according to recent research from The Creative Group.

The report was based on data from a survey of 400 marketing executives who work for brands and agencies.

Some 74% of respondents say they prefer resumes in a traditional format; just 9% of hiring managers prefer social/online resumes; and only 9% prefer infographic resumes.

Marketing executives say interview performance is what matters most when evaluating entry-level candidates. The resume is the second most important factor, and previous experience is the third most important.

Check out the infographic for more findings from the research:

About the research: The report was based on data from a survey of 400 marketing executives who work for bands and agencies.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji