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Hiring managers for creative (nontechnical) marketing jobs value applicant resumes in a traditional format and place the most emphasis on interview performance for entry-level candidates, according to recent research from The Creative Group.

The report was based on data from a survey of 400 marketing executives who work for brands and agencies.

Some 74% of respondents say they prefer resumes in a traditional format; just 9% of hiring managers prefer social/online resumes; and only 9% prefer infographic resumes.

Marketing executives say interview performance is what matters most when evaluating entry-level candidates. The resume is the second most important factor, and previous experience is the third most important.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji