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Thursday, June 9, 2022

📋 Table of Contents

1. What Marketers Need to Know About NFTs

2. The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts

3. Get the Lowdown on Lead Generation MarketingProfs Friday Forum

4. The History and Future of Web Analytics

5. Tomorrow: Andy Crestodina Rips Apart Your Website MarketingProfs Friday Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

What Marketers Need to Know About NFTs
What Marketers Need to Know About NFTs
Okay, we've all heard about NFTs. But are they actually useful in the marketing world? How can brands incorporate them into their strategy? The answer may lie in community-building. »
Why Connected TV Is Being Seen as a Net-New Channel for B2B Leads
CTV is changing how B2B marketers look at TV. Its ability to target third-party B2B audiences, retarget website visitors, and reach ABM leads via audience matching has made TV a viable option for B2B campaigns. Discover how it works. »
The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts
The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts
Why create content all by yourself when you can collaborate and have more fun? Any Crestodina shares his powerful mindset around content creation and gives examples, tips, and a path to follow when collaborating. Read more and listen in. »
MarketingProfs Friday Forum
Get the Lowdown on Lead Generation
Lead generation can be expensive, time-consuming, and frustrating... but it's an absolute necessity. And when done right, it's worth its weight in gold (and $$$)! Join us for this special webinar series if you're ready to kick your lead gen campaigns into high gear. »
The History and Future of Web Analytics
The History and Future of Web Analytics
Today's Web analytics tools can deliver everything from page heat maps to purchase probabilities. Focusing largely on Google Analytics, this infographic explores how website measurement has evolved. Check out the infographic. »
Tomorrow: Andy Crestodina Rips Apart Your Website
MarketingProfs Friday Forum
Andy Crestodina, founder of Orbit Media Studios, has learned the secret elements that convert web visitors into leads. And tomorrow, Andy's sharing his hard-earned knowledge with the MarketingProfs community! How does YOUR site stack up? Join Andy, along with Thomas Koletas of Selling Simplified and Jason Hunt of Merged Media, to discover the UX secrets to improved lead generation. Doors open at 11:30 ET for this live event. Lead Generation Friday Forum is open to everyone!
What UX elements am I missing?
Profs Picks
The world of television advertising hasn't traditionally been a B2B space. If you think of your favorite TV ad jingle, chances are it's for a consumer-focused product: lunch meat, pet food, car insurance. That's because linear TV lacks the kind of audience targeting necessary for B2B campaigns. But that's all changed with Connected TV, which offers B2B marketers precision targeting and real-time measurement. And it's not just for top-of-funnel prospects, either: you can reach the full funnel on a TV screen. Third-party targeting allows B2B marketers to reach their target audience by job title or industry, whereas retargeting capabilities allow them to message previous website visitors. That makes Connected TV an essential demand gen tool that encourages users to spend more time on-site, and it also creates more high-quality B2B marketing leads. One B2B brand witnessed the effect of Connected TV and MNTN performance firsthand. Check out their case study, B2B Brand's New Lease on Advertising Increases Time Spent on Site, to learn how the brand achieved a 25.5% visit rate and under-target cost per acquisition. It might even inspire you to write a B2B marketing melody. Imagine that!
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series approaches! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launches her all new hands-on series on June 9 with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Neustar Joins Salesforce AppExchange to Transform Personalized Experiences at Scale for Consumer Brands Business Wire
AdQuick and Lob Partner to Deliver Direct Mail Retargeting of Out-of-Home Ad Exposures PR Newswire
Demandbase Launches Demandbase Data (D2) Labs to Deliver Tailored Account Intelligence to Customers PR Newswire
METRO, Capillary Technologies Team Up to Helm B2B Loyalty in 24 Countries Across Europe Business Wire
Proper Finance Raises $4.3M for Fintech Reconciliation Software PYMNTS
Consensus Announces Slack Integration to Enhance Sales Communications With Interactive Video Demos PR Newswire
JAGGAER Appoints Scott Byrnes to Senior Vice President of Global Marketing MarTech Series
Upcoming Events
[Sales Enablement Working Webinar Series]
Session 1 | Closing the Gap Between Sales and Marketing
[Friday Forum] Lead Generation
3 live sessions | sponsored by Selling Simplified
[Webinar] Move the Needle: Deliver Webinars and Online Event Experiences That Delight
45 minutes | sponsored by Glisser
[Sales Enablement Working Webinar Series]
Session 2 | Preparing Your Sales Enablement Plan
[Webinar] Do This, Not That: NEW Email Marketing Techniques Working for B2B Now
45 minutes | sponsored by Vidyard
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign

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