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Together with leading performance TV platform
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| MarketingProfs Friday Forum |
| Get the Lowdown on Lead Generation |
| Lead generation can be expensive, time-consuming, and frustrating... but it's an absolute necessity. And when done right, it's worth its weight in gold (and $$$)! Join us for this special webinar series if you're ready to kick your lead gen campaigns into high gear. » |
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Tomorrow: Andy Crestodina Rips Apart Your Website
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MarketingProfs Friday Forum
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| Andy Crestodina, founder of Orbit Media Studios, has learned the secret elements that convert web visitors into leads. And tomorrow, Andy's sharing his hard-earned knowledge with the MarketingProfs community! How does YOUR site stack up? Join Andy, along with Thomas Koletas of Selling Simplified and Jason Hunt of Merged Media, to discover the UX secrets to improved lead generation. Doors open at 11:30 ET for this live event. Lead Generation Friday Forum is open to everyone! |
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| Profs Picks |
| sponsored |
| The world of television advertising hasn't traditionally been a B2B space. If you think of your favorite TV ad jingle, chances are it's for a consumer-focused product: lunch meat, pet food, car insurance. That's because linear TV lacks the kind of audience targeting necessary for B2B campaigns. But that's all changed with Connected TV, which offers B2B marketers precision targeting and real-time measurement. And it's not just for top-of-funnel prospects, either: you can reach the full funnel on a TV screen. Third-party targeting allows B2B marketers to reach their target audience by job title or industry, whereas retargeting capabilities allow them to message previous website visitors. That makes Connected TV an essential demand gen tool that encourages users to spend more time on-site, and it also creates more high-quality B2B marketing leads. One B2B brand witnessed the effect of Connected TV and MNTN performance firsthand. Check out their case study, B2B Brand's New Lease on Advertising Increases Time Spent on Site, to learn how the brand achieved a 25.5% visit rate and under-target cost per acquisition. It might even inspire you to write a B2B marketing melody. Imagine that! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| A new Working Webinar Series approaches! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launches her all new hands-on series on June 9 with Aligning Marketing and Sales. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
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| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Neustar Joins Salesforce AppExchange to Transform Personalized Experiences at Scale for Consumer Brands Business Wire |
| AdQuick and Lob Partner to Deliver Direct Mail Retargeting of Out-of-Home Ad Exposures PR Newswire |
| Demandbase Launches Demandbase Data (D2) Labs to Deliver Tailored Account Intelligence to Customers PR Newswire |
| METRO, Capillary Technologies Team Up to Helm B2B Loyalty in 24 Countries Across Europe Business Wire |
| Proper Finance Raises $4.3M for Fintech Reconciliation Software PYMNTS |
| Consensus Announces Slack Integration to Enhance Sales Communications With Interactive Video Demos PR Newswire |
| JAGGAER Appoints Scott Byrnes to Senior Vice President of Global Marketing MarTech Series |
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