Analytics in the early days of the World Wide Web consisted mainly of simple hit counters that tracked page views.
How times have changed.
Today, Web analytics tools can deliver everything from page heat maps to purchase probabilities.
An infographic (below) from InfoTrust explores that evolution, focusing largely on Google Analytics.
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The History and Future of Web Analytics [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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