Analytics in the early days of the World Wide Web consisted mainly of simple hit counters that tracked page views.
How times have changed.
Today, Web analytics tools can deliver everything from page heat maps to purchase probabilities.
An infographic (below) from InfoTrust explores that evolution, focusing largely on Google Analytics.
It also looks at what the future holds for analytics.
Check out the infographic:
Continue reading "The History and Future of Web Analytics [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Metrics & Measurement:
Six KPIs Marketers Should Be Tracking [Infographic]
This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value. read this »
Why Google Analytics 4 Requires Your Immediate Attention: Katie Robbert on Marketing Smarts
Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer. read this »
Adapting Marketing Measurement to a Post-Cookie World [Infographic]
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality. read this »
How to Create Automated Data Studio Reports for Campaign Performance
Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option. read this »
The Missing Element in B2B Marketing Data
You may think you have all the data you need to create effective marketing campaigns, but this article argues that many marketers overlook a crucial data type. read this »
Why Data Quality Is Important for Market Intelligence
So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics. read this »