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Analytics in the early days of the World Wide Web consisted mainly of simple hit counters that tracked page views.

How times have changed.

Today, Web analytics tools can deliver everything from page heat maps to purchase probabilities.

An infographic (below) from InfoTrust explores that evolution, focusing largely on Google Analytics.

It also looks at what the future holds for analytics.

Check out the infographic:

History and future of web analytics infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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