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MarketingProfs
Jul 12, 2018 Vol. 17, No. 104
In this issue
1. How-To: How to Establish Thought Leadership on Emerging Social Platforms
2. Article: Spend Less Time & Get More Value From Your Communication Channels [Sponsored]
3. Podcast: Breaking Rules to Break Records: Damian Keyes on Marketing Smarts
4.  PRO  NEW Interactive Course: Everybody Writes: Modern Marketing Writing
5. Survey Says: The Metrics That Matter to B2B Marketers and Business Leaders
6. Infographic: Marketers Should Know: How Influencers Generate Revenue
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Advertisement  Achieve Virtual Event Victory. Many companies often underestimate the effort involved with producing a virtual event. They also frequently fail to see the value of collaborating with a trusted partner. This free guide lays out essential tips and strategies for hosting a successful virtual event.
 
How-To
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How to Establish Thought Leadership on Emerging Social Platforms
By Lorel Wilhelm-Volpi
Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there. Read More
Today's Sponsored Article
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How to Spend Less Time Getting More Value From Your Marketing Communication Channels
By Umuse [Sponsored Content]
Keeping up with your emails, chats, and other internal communications can pull you away from doing your actual job. But there are efficiency tools that can help you spend less time communicating and more time marketing. Read More
Podcast
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Breaking Rules to Break Records: Damian Keyes on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media. Read More
FOR  PRO  Members
Today's PRO Item
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NEW Interactive Course: Everybody Writes: Modern Marketing Writing
In this 90-minute program, you'll learn the fundamental shifts in thinking that require marketers to inspire, educate, and help rather than talk up benefits and features. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More
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Advertisement  Achieve Virtual Event Victory. Like conferences, virtual events are created for discussing topics that are top-of-mind among senior executives and a great way to position your organization as a subject-matter-expert. Download our guide to learn how to start hosting successful virtual events today.
 
Survey Says
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The Metrics That Matter to B2B Marketers and Business Leaders
By Ayaz Nanji
B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from Spiceworks. Read More
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AT-A-GLANCE
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Marketers Should Know: How Influencers Generate Revenue [Infographic]
By Laura Forer
Brands can partner with influencers in a variety of ways. A study reveals the 15 most common methods—and the ones among them that influencers find most successful. Read More

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Jul 12
Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13
Virtual Conference—Content Marketing | Effective strategies for revenue-generating content!
Jul 19
Teach Me How— Seven Professional Secrets to Safely Use Humor in Marketing PRO
Jul 24
FREE Seminar—How to Build an On-Demand Webinar Content Strategy
Nov 13-16
B2B Marketing Forum—Register by September 14 to save up to $200!

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